Search + Gather

Search & Gather worked with Top Hat, an education tech company, to manage their social media marketing campaigns due to a shortage of staff. The company was already engaged with Search & Gather when the senior manager of demand generation joined in June 2018. The team at Search & Gather handled the company's LinkedIn and Facebook ads, defining target audiences and determining the type of ads to run for each promotion. Michael was the account manager, while Doug and Drew, the co-founders, joined in for quarterly brainstorming sessions and in-person visits. The partnership was still ongoing when the senior manager left.

Search & Gather was contracted by Gopuff, an e-commerce platform, to assist in building brand awareness and attracting new customers for their in-house pizza brand. The project started in March 2022 and was ongoing at the time of reporting. The team at Search & Gather provided digital strategy and social media marketing services, handling all advertising on Facebook Ads and Google Ads. They created a landing page to track user flow and trigger app downloads. The team included Doug, Amanda, a programmer, an analyst, and one other person. The company spent around $20,000 on Search & Gather's services.

Search & Gather was engaged by a medical devices startup to help gain insights into their target market, including search behaviors and viable platforms. The team guided the startup on SEO, website landing pages, and keyword searches. They developed a campaign to engage prospects on the consumer side, using paid search and Facebook as the main platforms. The project started in January 2021 and ran until December 2021. The startup spent under $60,000 on Search & Gather's services. The team consisted of a buyer and a strategist, with the owner being involved at the start of the process.