Minami was founded in 2009 and is headquartered in Mexico City, Mexico with other locations in Tijuana, Mexico and Buenos Aires, Argentina. Their team of 11+ employees provides UX/UI design services for enterprise, midmarket, and small businesses focused on consumer products, retail, and financial services industries.
Minami was tasked with redesigning the UX for an analytics platform. They simplified the interactive elements, focusing on creating a task-based navigation flow. Their work received positive feedback and contributed to an increased adoption rate.
"The customers loved the simplified new design and adoption went up by 30% in the first few months." –Sr. Director of Product Management, Analytics Platform