Marketing Doctor, Inc. is a full-service marketing agency based in Northampton, Mass. The agency, founded in 2003, has a team of around 25 that provides media planning & buying, advertising, digital strategy, and PPC services. Marketing Doctor serves mid-market and other-sized companies and institutions in various sectors that include government and medical.
A marketing consulting firm hired Marketing Doctor Inc. to be their partner in creating a new brand positioning statement, architecture, and the overall brand story that would enable their client, a county, to successfully execute its economic development strategy. Marketing Doctor's part in this engagment is to help create an advertising strategy that would cover a variety of media that includes TV, digital, social, out-of-home (OOH), and print. They also provide weekly updates on the progress of the campaigns to see where adjustments can be made. Because of the engagement, the firm's digital performance significantly improved and the end client was very pleased with the campaigns.
"I realize that putting together a strategic plan takes time, but the Marketing Doctor is also quick to pivot if something changes." - Account Director, Marketing Consulting Firm