Watauga Group

Watauga Group was hired by Visit Panama City Beach, a tourism marketing firm, to enhance their media presence, raise awareness about the destination, and assist in boosting visitor numbers. The company was selected based on a referral, their cultural compatibility, and the value for cost they offered. A team of 2-5 employees from Watauga Group was assigned to handle paid media strategy, planning and buying across all media channels including broadcast, social media, digital, and OOH. They developed an annual media plan that was refreshed quarterly and supported over 20 initiatives. Additionally, they provided detailed monthly reporting, industry insights, and media research. The Watauga Group also collaborated with other agency partners to ensure alignment with PR and creative aspects. The client expressed satisfaction with the services rendered by the Watauga Group, particularly appreciating their culture fit and cost-effectiveness.