Ars X Machina (formerly Media Matters Worldwide)

Ars X Machina, formerly known as Media Matters Worldwide, provided media planning and buying services for a cloud software company. The company faced challenges with disparate media buying across its global offices. Ars X Machina developed a strategic and streamlined plan to address these issues, involving meetings, recommendations, stakeholder engagement, and adjustments for best practices and optimal outcomes. The team also handled reporting and analytics for the program. The engagement, which involved around ten team members, began in March 2021 and is ongoing. The client appreciated the team's expertise and the end-to-end nature of the project.

For a SaaS technology company, Ars X Machina provided media planning, strategy, and implementation services. The project began with a discovery phase where the team reviewed the company's performance with current vendors and audiences, and audited their content. Subsequently, they built a custom dashboard for the company and helped with content syndication, demand-based display, display retargeting, and LinkedIn advertising. The team, composed of about 15 members, also assisted with third-party association events or webinars. The collaboration, which began in June 2019, is still in progress. The client found Ars X Machina through a formal RFP and appreciated the comprehensive services provided.

Ars X Machina was hired by a reviews company to provide media planning and strategy services. The company had specific objectives in reaching its target audience and achieving business outcomes. After conducting an RFP and meeting with several agencies, the company chose Ars X Machina for their strategic clarity, focus on business outcomes, and team culture. The team developed and implemented a series of digital marketing strategies, gaining a deep understanding of the company's brand, target audience, and media deployment preferences. The team, consisting of various specialists, became a true extension of the company. The client appreciated the team's approachability and active presence in meetings.