What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of November 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

15061

Mative

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
Mative is a Miami, Florida-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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15062

Webgalaxie Internetanwendungen

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Markranstädt, Germany
Founded in 2003, Webgalaxie Internetanwendungen is an Email Marketing company. Their services include Email Marketing and Affiliate Marketing.
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15063

Dutch Branders

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Zaandam, Netherlands
Founded in 2017, Dutch Branders is an Advertising company. Their team offers Advertising and Web Development.
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15064

dBase Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Vienna, VA
DBase Media is a small Advertising company located in Vienna, Virginia. Their services include Advertising and Digital Strategy.
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15065

Local SEO Studio

(0 Reviews)

Not yet reviewed.
- $1,000+
- 2 - 9 employees
Local SEO Studio, a SEO services firm, offers Search Engine Optimization and Digital Strategy. The agency is headquartered in South Brunswick Township, New Jersey.
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15066

Magic Touch Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Sonoma, CA
Magic Touch Media is a Conversion Optimization company. Located in Sonoma, California, the team provides Conversion Optimization and Search Engine Optimization.
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15067

KTS Advertising Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Edmonton, Canada
KTS Advertising Group is a Digital Strategy company. They offer Digital Strategy and Print Design and were founded in 2000. The company is based in Edmonton, Canada.
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15068

Indie SEM

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Salt Lake City, UT
Advertising company Indie SEM is located in Salt Lake City, Utah. They focus on Advertising and Social Media Marketing and were founded in 2016.
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15069

actionplann

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Avadi, India
Actionplann, a Digital Strategy company, offer Digital Strategy and Social Media Marketing. They were founded in 2022.
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15070

Remnant Media Exchange

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Northfield, IL
Remnant Media Exchange, a small Advertising company, is based in Northfield, Illinois. Their services include Advertising and Social Media Marketing.
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15071

Target Continuum

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Greenwood, IN
Advertising company Target Continuum was launched in 2018. The small team provides Advertising and Public Relations.
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15072

All About Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Parramatta, Australia
All About Media is a Parramatta, Australia-based Advertising company. They specialize in Advertising and Marketing Strategy.
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15073

Rainmaker Digital Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- London, England
Rainmaker Digital Media, a small social media marketing agency, is headquartered in London, England. Their services include Social Media Marketing and Pay Per Click.
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15074

Expand2Market

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
Expand2Market is a branding company. They are headquartered in Bedford, New Hampshire and have small team. They offer Branding and Social Media Marketing.
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15075

Frank Creative Consultants

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
In Manchester, New Hampshire, Frank Creative Consultants is a small branding firm. Their services include Branding and Marketing Strategy.
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15076

Increase Biz Now Marketing Agency

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Annapolis, MD
Increase Biz Now Marketing Agency, a SEO services firm, offers Search Engine Optimization and Web Design. The company is based in Annapolis, Maryland.
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15077

Traffic Roosters

(0 Reviews)

Not yet reviewed.
- $1,000+
- 2 - 9 employees
- Bristol, England
Located in Bristol, England, Traffic Roosters is a SEO services firm. They focus on Search Engine Optimization and Social Media Marketing and were established in 2020.
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15078

Rander

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
Rander is a Brasília, Brazil-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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15079

Brant Media Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Shakopee, MN
Brant Media Group is a small media planning & buying company located in Shakopee, Minnesota. Their services include Media Planning & Buying and Market Research.
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15080

ABC Design&Communication

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Sofia, Bulgaria
Located in Sofia, Bulgaria, ABC Design&Communication is a Marketing Strategy company. Their services include Marketing Strategy and Digital Strategy.
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15081

Fales & Co Marketing Agency

(0 Reviews)

Not yet reviewed.
- $5,000+
- 2 - 9 employees
- Lehi, UT
Fales & Co Marketing Agency is an Advertising company established in 2022. The company focuses on Advertising and Direct Marketing.
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15082

INDiVO

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Not yet reviewed.
- $1,000+
- 2 - 9 employees
- Apollo Beach, FL
INDiVO is an Advertising company. Launched in 2001, the team focuses on Advertising and Branding.
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15083

DIGITAL MAARIFA MARKETING AGENCY

(0 Reviews)

Not yet reviewed.
- $1,000+
- 2 - 9 employees
DIGITAL MAARIFA MARKETING AGENCY is a small Dar es Salaam, Tanzania-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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15084

Egg to Apples

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Narberth, PA
Egg to Apples is a small Advertising company founded in 2010. Their services include Advertising and Search Engine Optimization.
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15085

HARO Guy

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Not yet reviewed.
- $1,000+
- 2 - 9 employees
HARO Guy, a SEO agency, focuses on Search Engine Optimization and Content Marketing. The agency is in Ho Chi Minh, Vietnam.
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15086

Zilliconeye

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Not yet reviewed.
- $1,000+
- 2 - 9 employees
Established in 2012, Zilliconeye is a web design company. The agency offers Web Design and Search Engine Optimization, and is small.
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15087

Engage Ventures Limited

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Nairobi, Kenya
Engage Ventures Limited is a small Nairobi, Kenya-based branding firm. Their services include Branding and Marketing Strategy.
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15088

Espéculo Estudio

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
Founded in 2020, Espéculo Estudio is a SEO services firm. The agency provides Search Engine Optimization and Web Design.
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15089

Startup Helper

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Not yet reviewed.
- Undisclosed
- 2 - 9 employees
Startup Helper, a social media marketing agency, is located in Bengaluru, India. They specialize in Social Media Marketing and Content Marketing and were launched in 2000.
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15090

Rank Sinatra

(0 Reviews)

Not yet reviewed.
- $1,000+
- 2 - 9 employees
- Austin, TX
Rank Sinatra is a small SEO company in Austin, Texas. Their services include Search Engine Optimization and Branding.
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