Lux Insights Inc.

Lux Insights Inc. was hired by Pendo, a Branding and Creative Services Agency, to explore and gain a deeper understanding of a specific market. The company's Brand Director sought to identify brand perceptions, motivators and barriers to purchase, customer pain points, and opportunities. Lux Insights, a trusted partner for over a decade, conducted both quantitative and qualitative research to provide the desired market insights. The project involved 2-5 employees and was chosen for its geographic proximity, culture fit, value for cost, and alignment with company values.

Currencies Direct, a company providing foreign exchange services, employed Lux Insights Inc. to explore and understand property transactions and the foreign exchange landscape in Canada. The Product Lead of North America found Lux Insights through an online search and selected them for their high ratings, culture fit, and clear understanding of the brief. The project, involving 2-5 employees, included a review of top Canadian banks' USD account propositions, top Canadian foreign exchange providers, potential entrant positioning, and validation of the property sale closing process in Canada.

Lasso Loop Recycling, a company creating recycling appliances, engaged Lux Insights Inc. to discover the price appetite for their product and find the total addressable market (TAM). The company's CSO found Lux Insights through an online search and selected them for their budget-friendly pricing, culture fit, and value for cost. The project, involving 2-5 employees, entailed a nationwide survey to determine the price appetite for the Lasso recycling appliance, identification of the TAM, and discovery of the consumer profile of early adopters of the product.