The Sound
visit site- $25,000+
- 50 - 249 employees
- Chicago, IL
Client Insights
Industry Expertise
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Client Size Distribution
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 50%
Common Project Size
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Clients
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Highlights from Recent Projects
The Sound was hired by a food and beverage company to conduct market research. The company, which creates nourishing foods using a nutritional fungi protein called Fy, aimed to understand their design target audience better in terms of their values, lifestyle, and interest in the brand and its products. The Sound was chosen for this project due to their high ratings, cultural fit, and previous experience with some team members. The project involved 2-5 employees from The Sound and included a deep dive into consumer behavior through digital diaries and in-depth interviews. The key deliverables were a report on key themes and findings and consumer videos. The company found The Sound through a referral. The Sound's work was highly appreciated and helped the company gain valuable insights into their target audience.