The Sound
visit site- $25,000+
- 50 - 249 employees
- Chicago, IL
Client Insights
Industry Expertise
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Client Size Distribution
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 50%
Common Project Size
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Clients
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Highlights from Recent Projects
The Sound was hired by the Senior Director, Innovation & Insights of a food and beverage company that creates nourishing foods using a nutritional fungi protein called Fy. The company sought to understand their target market's values, lifestyle, and interest in their brand and products. The Sound, chosen for their high ratings, great culture fit, and previous experience, was found through a referral. A team of 2-5 employees was assigned to the project. The scope of work involved a consumer deep dive through Digital Diaries and In-Depth Interviews, resulting in a key themes and findings report and consumer videos. The feedback from the company was positive, appreciating the Sound's high ratings, culture fit, and the team's experience.