Traina

Traina was hired by Captura, a climate solutions company, to develop a brand identity and strategy that would differentiate them in their industry. The project involved the creation of a brand strategy from scratch, including a thorough research phase, development of core ideology, core messaging framework and a complete visual identity, including a new logo. The project also included brand activation through a new website and other marketing materials. Traina was chosen for their high ratings, good value for cost, and alignment with company values. The client appreciated the valuable workshops conducted by Traina, which helped them decide to retain their existing company name.

In another project, Traina was hired by Legion Athletics, a sports nutrition supplements company, to design the packaging and branding for a protein cereal product. The goal was to create a design that was premium, contemporary, and in line with Legion’s branding. The key deliverables included three print-ready designs for the three different flavors of protein cereal that Legion was releasing. Traina was chosen for this project due to their high ratings and budget-friendly pricing.

Lastly, Traina partnered with TrustedTech, a Microsoft licensing and solutions provider, on a comprehensive brand transformation initiative. This included the development of a unified brand story, a new logo package, a web-based brand guide, a suite of marketing templates, a UX strategy and plan, and a new corporate website. The goal was to modernize the client's brand identity, enhance customer perceptions around trust and credibility, and establish the client as the industry pioneer and leader. Traina was chosen for this project due to their close geographic location, great culture fit, and because they were referred to the client.