Traina

Traina was hired by a healthcare company providing pediatric speech and occupational therapy to families throughout San Diego. The company aimed to create a consistent brand identity across all platforms, including social media, patient and pediatrician education materials, and their website. A team of 6-10 employees from Traina worked on a comprehensive rebrand, which included research, brand strategy, visual identity, and brand guidelines. They also directed a 3-day photoshoot for new photography and a brand video. The project concluded with a successful brand launch, featuring promotional materials, an email newsletter template, and business documents.

The Space Center Houston, the official visitor center of NASA Johnson Space Center, partnered with Traina to redesign their complete visual identity and create a new brand strategy. Traina conducted a comprehensive brand audit, which involved interviews, online surveys, and a thorough review of the organization's historical documents. Following the audit, Traina developed a new brand strategy and architecture, redesigned the brand identity, and created a new logo. They also redesigned the organization's website, email signatures, social media avatars, and onboarding toolkit. The project, which ran from December 2021 to December 2022, cost approximately $350,000.

Captura, a climate solutions company, engaged Traina to develop a brand identity and strategy that would authentically represent their company and set them apart in their industry. The project involved a team of 2-5 employees from Traina and included a thorough research phase, development of a core ideology, and creation of a complete visual identity, including a new logo. Additionally, Traina developed a new website and other marketing materials for the brand's activation. They also conducted a naming project to evaluate a potential new name for the company, but ultimately, the decision was made to retain the existing name. The workshops conducted by Traina were instrumental in reaching this decision.