id8

Id8 worked with the City of Alpharetta, a municipal organization, to reinvent and reintroduce their brand to better align with their emerging role as a technology center. The team at id8 developed a new brand identity, including logo marks and colors, and implemented it across various platforms, such as advertising and a new WordPress website. The engagement, which started in March 2021, is ongoing, with id8 also handling the site's maintenance and future marketing needs. The City of Alpharetta has invested around $55,000 in this project so far.

In another project, id8 was hired by WestPac, a wholesale insurance broker, to merge two separate entities, Western Pacific Insurance and Virtus, into one brand. The team at id8 conducted market research to understand the brand's perception and position, and from there, they identified a new brand identity and architecture. They then launched a change communications plan leading to the final brand launch. The project involved 2-5 employees from id8 and was a successful rebranding initiative for WestPac.

Id8 was also engaged by USA Home Listings, a marketing solutions provider for moving companies, for a complete rebranding project. The team at id8 created brand guidelines, a new logo, and a marketing strategy for the company. They also provided input for all marketing collateral. The project was a success, with USA Home Listings appreciating the team's efforts in reinventing their brand and enhancing their marketing materials.