Brandware is a full-service marketing company based in Atlanta. Their team of under 15 was founded in 2000 and they provide PR, market research, and social media marketing, among other services. They serve mostly midmarket and small businesses.
Brandware conducted brand research to gauge public opinion on a media organization's product. They performed surveys and focus groups to gather information from target demographics. Based on the intel from Brandware's efforts, the client saw a significant increase in their brand favorability and subscriptions after implementing changes.
"Beyond helping create a brand campaign, it helped us shape every aspect of our business." – Former Senior Marketing Manager, Media Organization