ATRA

ATRA was hired by Jason Stone Injury Lawyers to improve tracking and attribution, reduce wasted ad spend, and optimize lead quality. The aim was to increase the volume of closed cases and reduce the overall cost per case. ATRA managed all PPC and LSA advertising efforts on Google, focusing on improving tracking and attributable conversions. They executed a variety of A/B tests to find the most effective ways to drive results, targeted high-intent keywords based on different practice areas, and ensured no double-tracking of conversions. They integrated Google Ads with Salesforce Litify to monitor lead quality and used dynamic landing pages to match the searcher's location. The engagement started in September 2024 and is ongoing.

In another project, ATRA was hired by the owner of Jason Stone Injury Lawyers to obtain qualified leads, provide accurate attribution, and decrease the cost per qualified lead. ATRA was selected for their high ratings, budget-friendly pricing, great culture fit, good value for cost, and alignment with the company's values. The team targeted high-intent keywords based on the firm's different practice areas, tracked leads and converted leads, and suggested and implemented improvements.

ATRA was also engaged by the Save The Music Foundation to help distribute their $10K Google Ad Grant on a monthly basis, create awareness-based campaigns, and help fundraise for the foundation during key events. ATRA was chosen for their budget-friendly pricing and referral. The team helped distribute the monthly Google Ad Grant budget by leveraging keywords and campaigns that drove traffic to the foundation's website, raised awareness for their mission, and aided in fundraising for their mission.