Brandfusion is a strategic branding company headquartered in Bucharest, Romania and founded in 2005. The team of over 20 employees focuses on branding services, though they also offer digital strategy. They primarily serve midmarket businesses as well as some smaller companies.
A fintech startup tasked Brandfusion with leading their rebranding efforts so that they could better connect with their target audience. Branfusion's team interviewed existing customers to understand their needs and translated them into a robust brand vision. In the end, the new logo, slogan, and marketing assets helped establish the startup and were well-received by all.
"The brand refresh helped us gain attention in the media. Also, the internal team loves the new graphical identity." – CMO, Fintech Startup