Brandfusion

Brandfusion was hired by Adams Vision, a company specializing in food supplements, natural nutrition, and personal care products, to create a new brand for their natural cosmetics line, Zanna. The goal of the project was to define Zanna’s brand positioning and create a distinctive packaging design that would attract consumers. Brandfusion conducted an extensive research of the market, identified the positioning opportunities for the brand, and presented two different design concepts. The final deliverables included the brand positioning presentation, Zanna’s logo, master design templates for product labels, and the brand guide. The collaboration was deemed beneficial and successful.

Symphopay, a fintech startup, engaged Brandfusion to upgrade their narrative and visual presentation to better communicate with their audiences. The project's goal was to update the brand, digital presence, and sales and marketing materials to support business development and future ambitions. Brandfusion conducted a workshop to define the brand strategy, interviewed customers to understand their needs and expectations, and designed a new visual identity. The final deliverables included a new business vision and brand positioning, slogan, logo and visual identity guidelines, a creative platform with all marketing collateral, and a newly designed website. The client was impressed with Brandfusion's strategic approach and creative potential.

Oncochain, a software company in Oncology, hired Brandfusion for a rebranding project. The goal was to have more clarity regarding their brand vision and promise of value for their future investors. Brandfusion utilized their fast branding solution, Brandfusion Booster, to define the brand strategy and new visual identity through a “sprint” process. The final outcome was a brand story with the slogan "Data comes to life". The client appreciated Brandfusion's integrated team of strategists, designers, and online specialists, and the high quality of the proposed solutions.