Imagine Tact

Scania, a global provider of sustainable transport solutions, partnered with Imagine Tact to enhance its marketing initiatives. Imagine Tact took charge of producing all marketing materials, content, and campaign design. Major projects included Scania roadshows initiated in 2010, digital events during the pandemic, and European regional campaigns for parts, services, and young European truck driver events. Scania has been working with a dedicated team of 2 to 5 professionals from Imagine Tact since November 2010, following a referral, and the partnership continues due to the substantial value derived from their services.

The collaboration between Scania and Imagine Tact has been robust since its inception, showing the successful handling and completion of multiple projects. Imagine Tact has played a significant role by overseeing the creation of marketing materials and content, which has contributed to increasing Scania’s visibility. Notably, their engagement in creating regional campaigns for parts, services, and events for young European truck drivers has made a significant impact on promoting Scania's brand.

Through their effective team composition, Imagine Tact has proved to be a valuable partner for Scania's business. The team's performance and delivery of tasks in marketing and campaign design have seen Scania's marketing initiatives soar, leading to increased brand visibility and leverage in the transport industry. This enduring partnership initially formed in November 2010, continues to thrive due to the remarkable value provided by Imagine Tact.