Pam Spring Advertising

Pam Spring Advertising was hired by the Lansing Bridal Association to promote a bridal show and increase the number of attendees. They managed all marketing efforts for each event, including traditional marketing outlets like billboards, radio ads, TV commercials, and press releases, as well as social media marketing. The company also handled the design work and copywriting for each deliverable. The engagement began in 2012 and is ongoing, with the company currently working on materials for a fall 2018 event. The client praised Pam Spring Advertising for their ability to work within their budget and ensure maximum exposure for each event.

Kent District Library engaged Pam Spring Advertising to handle their media buying and video and audio production. The company managed media buys for television, radio, and occasionally print, and also facilitated arrangements with media companies and negotiated deals to maximize ROI. Pam Spring Advertising also created all the ads for radio and television. The client spent over $100,000 annually for their services, which included buys and fees. The engagement lasted from 2012–2017. The client appreciated the company's ability to position them within the local media environment and target specific audiences.

Veurink's RV, a recreational vehicle dealership, hired Pam Spring Advertising to manage their radio, TV, and some billboard advertising. The company provided most of the copy and visuals and managed the audio and video production. The advertising campaigns mostly ran between March and July, focusing on monthly themes for their ads. The company helped come up with ideas for those themes and ensured that the messaging was cohesive. The engagement, which started in 2012, is ongoing. The client has spent at least $500,000 on the company's services, including the media budget and fees. The client commended Pam Spring Advertising for their understanding of the customer and the industry.