Pam Spring Advertising
visit site- Undisclosed
- 2 - 9 employees
- Grand Rapids, MI
Pam Spring Advertising is a full-service advertising agency based in Grand Rapids, Mich. Founded in 2012, Pam Spring Advertising provides a wide range of services including advertising, marketing strategy, and market research.
Client Insights
Industry Expertise
20%
20%
20%
20%
20%
Client Size Distribution
Small Business (<$10M) 70%
Midmarket ($10M - $1B) 30%
Common Project Size
$10K-$49K 1 project
$50K-$199K 1 project
Clients
- Flowerland
Highlights from Recent Projects
Pam Spring Advertising was contracted by Kent District Library to manage their media buying and video and audio production. The company's owner, Pam, managed media buys for television, radio, and occasionally print, and negotiated deals to maximize ROI. She also facilitated arrangements with media companies, helping the library to establish connections within the local media environment. The library invested over $100,000 annually in the partnership, which lasted from 2012 to 2017.
The Lansing Bridal Association hired Pam Spring Advertising to promote a bridal show and maximize the number of attendees. Pam and her team oversaw and executed the entirety of the marketing efforts for each event hosted by the association, using traditional marketing outlets like billboards, radio ads, TV commercials, and press releases, as well as social media marketing services. Pam also handled most of the design work and copywriting for each deliverable. The engagement began in 2012 and is ongoing.
Veurink’s RV, a family-owned and -operated recreational vehicle dealership, engaged Pam Spring Advertising to manage their radio, TV, and some billboard advertising. The company provided most of the copy and visuals and managed the audio and video production. The advertising campaigns focused on monthly themes and ensured cohesive messaging. The dealership has invested at least $500,000 in the partnership, which started in 2012 and is ongoing.