What is media buying?

In essence, media buying is a type of paid marketing that aims to find and acquire ad space on networks that target audiences tune in at the best possible time slot and price. The process involves both traditional and digital mediums, and when done effectively, it gives maximum exposure to the brand.

How much do media buying services cost?

Most agencies charge a commission for broadcast and digital media buys of around 15-25%, but this will vary on a lot of factors.

What services do media buying agencies provide?

Media buying companies provide services to help businesses strategically purchase relevant advertising space or slots on different media. These services typically include radio media buying, TV media buying, and digital media buying. They help brands ensure they reach their intended audience by securing critical ad space and managing ad budgets. Ultimately, they are focused on helping businesses succeed by providing comprehensive and tailored media buying solutions.

Is it worth hiring a local media buying agency, or can they be based somewhere else?

Investing in an experienced and local professional team specializing in media buying is well worth it for businesses focused on a regional demographic. Such teams have extensive knowledge of market dynamics and consumers and have connections with local media companies. Additionally, experienced teams understand the nuances of your location, allowing them to give you better advice on achieving your goals best and executing your project. These same professionals can bring these insights to strategy and analysis meetings so you can ensure you have the most up-to-date knowledge of your market. Finding a reliable media buying firm doesn’t always come down to geography, but location should be considered a priority for specific industries.

Top 100 Media Buyer Agencies

The Best of October 2024

Media buying and planning is a strategic solution that involves purchasing ad space or slots on various relevant media channels such as print, television, and digital. It aims to help businesses promote their products, services, or brands.

Jump to Most Reviewed Companies

List of the Best Media Buying Companies

211

Leadgamp
(4 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
Leadgamp is a media planning and buying company. They are located in Vilnius, Lithuania and Gdańsk, Poland and have a small team. The agency specializes in media planning & buying, conversion optimization, advertising, branding, and more.

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Industries
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212

Rhythm
(1 Reviews) 4.5
- Timeliness
  4.0
- Service Excellence
  4.5
- Value
  4.0
- Would Recommend
  5.0
- $10,000+
- 10 - 49 employees
Rhythm Agency is a marketing agency based in Orange County, Calif. Founded in 1996, the team of 56 specializes in web design & development, email marketing, media buying and planning, and SEO. They work with midmarket businesses, focusing on business services and consumer products and services.

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Clients
- Honda/Acura
Industries
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213

DX Media Direct
(6 Reviews) 5.0
- Timeliness
  4.8
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $10,000+
- 10 - 49 employees
- Aubrey, TX
DX Media Direct is a full-service direct response advertising agency based in Aubrey, Texas, that was established in 2011. Their team of 12 employees offers advertising and SEO services

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Clients
- Interstate Batteries
Industries
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214

Zevahit
(3 Reviews) 5.0
- Timeliness
  4.8
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- Undisclosed
- 2 - 9 employees
Zevahit is a marketing agency based in Bangalore, India. Founded in 2017, their team of more than two experts provides content marketing and SEO services for their clients.

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Clients
- mydegreeguide.com
Industries
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215

Neoma Media
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 50 - 249 employees
Neoma.media is an advertising company. The midsize Ahmedabad, India-based firm was launched in 2023. Their team provides advertising, market research, marketing strategy, media planning & buying, and more.
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Clients
- Sankalp Group
Industries
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216

Socialiency Advertising
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
- Hyderabad, India
Socialiency Advertising is a marketing agency based in Hyderabad, India with more than two employees. Founded in 2019, they are experts in social media marketing and media planning and buying services for both small and medium-sized companies.

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Clients
- Diska Consulting
Industries
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217

eComAllies
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $5,000+
- 10 - 49 employees
eComAllies is an eCommerce-focused advertising firm based in Austin, Texas. Founded in 2018, their team of approximately 12 employees provides PPC, social media marketing, and media planning for small and medium-sized businesses. They're proficient in working with the platforms of Facebook, Instagram, Amazon, and Google.

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Clients
- BEX Sunglasses
Industries
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218

Strikepoint
(4 Reviews) 4.9
- Timeliness
  4.9
- Service Excellence
  4.9
- Value
  4.8
- Would Recommend
  4.9
- $10,000+
- 50 - 249 employees
- Laguna Beach, CA
Strikepoint Media, a marketing strategy company, is headquartered in Laguna Beach, and Los Angeles, . The small firm was founded in 2013. Their services include marketing strategy, search engine optimization, web development, advertising, and more.

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Industries
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219

MOST 2414
(2 Reviews) 4.5
- Timeliness
  4.3
- Service Excellence
  4.5
- Value
  4.8
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
- Bangkok, Thailand
MOST 2414 is a digital marketing agency based in Bangkok, Thailand. Founded in 2016, this company has nine employees. Services provided by MOST 2414 include digital strategy, social media marketing, and content marketing for businesses of all sizes.

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Clients
- Cirio
Industries
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220

Bidsopt
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
- Chennai, India
Bidsopt is a digital marketing company based in Singapore, with additional locations in Stockport, United Kingdom and Chennai and Bengaluru in India. Founded in 2014, this company has 58 employees. Bidsopt offers advertising, media planning, and mobile app marketing services.

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Clients
- Otto
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221

SWIDIA
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
- Chicago, IL
SWIDIA is a Chicago-based marketing agency founded in 2017. Their team of fewer than 50 provides marketing strategy, media buying and planning, and social media marketing services for small and mid-market firms in industries such as arts, consumer products, and e-commerce.

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Clients
- Cameo
Industries
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222

Thrive Advertising
(3 Reviews) 5.0
- Timeliness
  4.7
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $10,000+
- 2 - 9 employees
- Seattle, WA
Thrive Advertising is a marketing and advertising agency based in Hobart, Wash.. Founded in 2008, their team of around 5 employees specializes in media planning and buying, marketing strategy, and digital strategy.

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Clients
- Coldwell Banker
Industries
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223

Moonshine Marketing
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
Moonshine Marketing, a media planning and buying agency and pay per click company, is headquartered in Greenwood Village, Colorado. The small team specializes in media planning & buying and pay per click. The agency was launched in 2017.

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224

3z digital GmbH
(2 Reviews) 5.0
- Timeliness
  4.8
- Service Excellence
  5.0
- Value
  4.5
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
- St. Gallen, Switzerland
3z digital GmbH is a digital agency founded in St. Gallen, Switzerland in 2018 with fewer than 10 professionals. They specialize in social media marketing and digital strategy services for small and mid-market businesses alike.

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Clients
- Le Petit Lunetier
Industries
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225

All Seasons Communications Limited
(1 Reviews) 4.0
- Timeliness
  3.5
- Service Excellence
  4.0
- Value
  3.5
- Would Recommend
  4.0
- Undisclosed
- 2 - 9 employees
- Nairobi, Kenya
All Seasons Communications Limited is a digital agency founded in 2010 with a team of fewer than 10 members. Based in Nairobi, Kenya, they provide digital strategy, advertising, and media planning and buying for small and medium-sized businesses alike.

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Clients
- DStv
Industries
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226

Gigaleads
(4 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
- Amsterdam, Netherlands
Gigaleads is a small advertising company. They offer advertising, media planning & buying, social media marketing, conversion optimization, and more and were established in 2021. The agency is headquartered in Amsterdam, Netherlands and Nõmmeveski, Estonia.
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Clients
- NL Zonnepanelen
Industries
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227

iMarketings.eu
(2 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  4.3
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
- Rīga, Latvia
iMarketings is a full service online marketing agency that was founded in 2009. iMarketings is located in Riga, Latvia, where its team of around 15 specializes in SEO, advertising, PPC, and social media marketing.

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Clients
- âme pure®
Industries
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228

Raincross
(4 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
- Riverside, CA
Raincross is an online marketing agency from Riverside, Calif. that was established in 2012. Their 1 person team provides SEO, PPC, and web design services to companies of all sizes.

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Clients
- REGENESIS
Industries
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229

Watauga Group

(0 Reviews)

Not yet reviewed.
- $25,000+
- 10 - 49 employees
- Orlando, FL
Watauga Group is an Advertising company. The Orlando, Florida-based company provides Advertising and Media Planning & Buying.
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Clients
- Dollywood
Industries
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230

Noborders.digital
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  3.5
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
Noborders.digital is a market research company. Their small team is based in Riga, Latvia. The company offers market research, media planning & buying, digital strategy, email marketing, and more.
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Industries
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231

Q1Media, Inc.
(8 Reviews) 4.9
- Timeliness
  5.0
- Service Excellence
  4.9
- Value
  4.4
- Would Recommend
  5.0
- $5,000+
- 50 - 249 employees
- Austin, TX
Q1Media, Inc. is a digital media agency run by over 50 people founded in 2004. Based in Austin, Texas, the company specializes in advertising, digital strategy, and marketing strategy for clients ranging from small startups to large companies in the field of advertising and marketing.

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Clients
- Brohn Homes
Industries
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232

FIFTEEN
(1 Reviews) 4.5
- Timeliness
  4.0
- Service Excellence
  4.5
- Value
  4.0
- Would Recommend
  5.0
- $10,000+
- 10 - 49 employees
- Buffalo, NY
FIFTEEN is a full-service marketing agency based in Buffalo, N.Y. The agency, founded in 2009, has a team of around 20 that provides advertising, branding, media planning & buying, content marketing, video production, and PR services. FIFTEEN serves mid-market and other-sized companies in various industries that include business services, consumer products & services, and manufacturing.

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Clients
- Catholic Health
Industries
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233

Quadque Technologies Limited
(2 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- Undisclosed
- 50 - 249 employees
- Bankstown, Australia
Quadque Technologies Limited, a digital strategy company, was established in 2015. They are located in Bankstown, Australia and have a small team. Their services include digital strategy, email marketing, mobile & app marketing, affiliate marketing, and more.
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Industries
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234

adCookie
(11 Reviews) 4.9
- Timeliness
  4.9
- Service Excellence
  4.9
- Value
  4.5
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
- Wrocław, Poland
adCookie is a SEM agency with offices in Wroclaw, Poland and New York City that specializes in PPC, web design, and SEO. Founded in 2015, adCookie and their team of about 20 employees creates and manages scalable AdWords campaigns. While they mostly work with mid-market firms in the real estate and consumer products industries, they also have extensive small-business experience in a variety of sectors.

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Clients
- Tefal
Industries
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235

G2Mteam
(6 Reviews) 4.3
- Timeliness
  4.3
- Service Excellence
  4.3
- Value
  4.5
- Would Recommend
  4.3
- $5,000+
- 10 - 49 employees
G2Mteam is a Ramat Gan, Israel-based digital strategy company. The small team provides digital strategy, media planning & buying, mobile & app marketing, public relations, and more. The agency was established in 2014.
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236

OpenHuddle
(2 Reviews) 4.8
- Timeliness
  4.8
- Service Excellence
  4.8
- Value
  5.0
- Would Recommend
  4.8
- $1,000+
- 2 - 9 employees
- Boston, MA
OpenHuddle is a marketing strategy company. Founded in 2020, the agency is headquartered in Boston, Massachusetts. The small team focuses on marketing strategy, media planning & buying, pay per click, social media marketing, and more.

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Industries
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237

Click Makers, LLC
(3 Reviews) 4.8
- Timeliness
  5.0
- Service Excellence
  4.8
- Value
  4.7
- Would Recommend
  4.8
- $10,000+
- 10 - 49 employees
- Dallas, TX
Pay per click company Click Makers, LLC was founded in 2018. They are headquartered in Sheridan, Wyoming and Richmond Hill, Canada and have a small team. Their services include pay per click, other digital marketing, media planning & buying, advertising, and more.

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Industries
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238

ANTI AGENCY GROUP (AACG)
(3 Reviews) 4.8
- Timeliness
  4.7
- Service Excellence
  4.8
- Value
  4.7
- Would Recommend
  4.7
- $10,000+
- 10 - 49 employees
- Hermosa Beach, CA
AACG (Anti-Agency Consulting Group) is a marketing and business consortium based in Los Angeles. The consortium, founded in 2017, has more than 30 experts who provide media planning & buying, digital strategy, social media marketing, business consulting, and PPC services to midmarket and other-sized companies in the arts & entertainment, consumer products & services, media, e-commerce, utilities, and other industries.

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Clients
- Twitter
Industries
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239

COMMENGER
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
COMMENGER is an advertising company. Founded in 2022, the agency is headquartered in Mysuru, India. The small team offers advertising, public relations, media planning & buying, web design, and more.
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240

Welby Consulting
(12 Reviews) 4.9
- Timeliness
  4.7
- Service Excellence
  4.9
- Value
  4.7
- Would Recommend
  4.9
- $1,000+
- 2 - 9 employees
- Calgary, Canada
Welby Consulting is a digital marketing agency based in Calgary, Canada. Founded in 2015, Welby Consulting's team of fewer than five employees provides PPC and SEO services.

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Clients
- Johnnie Walker
Industries
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