DX Media Direct

DX Media Direct worked with PointBank, a community bank based in Denton County, Texas, to create a new marketing direction and track their metrics more efficiently. The team provided a full-service experience, helping to identify the right strategy and messaging, write a tagline, and cultivate a new brand promise to build campaigns. They also designed creative assets and produced the bank’s first television ads. The 'buy local' campaign was a significant initiative, and with DX Media Direct's support, PointBank was able to position itself as a bank that supports local companies. The project lasted from June 2011–2015, and the bank invested between $50,000–$200,000.

In another project, DX Media Direct was hired by a CMS Insurance Agency to handle radio advertising for their insurance products in multiple states. The team consulted with the agency about the states they wanted to target and then created professional advertisements. Each ad was about 5–6 seconds long and targeted open enrollment for health insurance and the products available. The relationship started in May 2013 and is still ongoing, with the agency investing over $100,000 in the project.

TransPower Company, specializing in power savings and CO2 reduction, hired DX Media Direct to help communicate and market their Maximum Power Transfer Solution (MPTS) product. The team identified lost keywords in searches and sent them to the company. They then recreated the deck that the company was using for sales. The partnership is ongoing, and the team works primarily with Buddy, the Managing Partner at DX Media Direct. The company chose DX Media Direct based on a referral and their qualifications that exceeded expectations.