ANTI AGENCY GROUP (AACG)
visit site- $10,000+
- 10 - 49 employees
- Hermosa Beach, CA
AACG (Anti-Agency Consulting Group) is a marketing and business consortium based in Los Angeles. The consortium, founded in 2017, has more than 30 experts who provide media planning & buying, digital strategy, social media marketing, business consulting, and PPC services to midmarket and other-sized companies in the arts & entertainment, consumer products & services, media, e-commerce, utilities, and other industries.
Client Insights
Industry Expertise
20%
20%
20%
20%
10%
5%
5%
Client Size Distribution
Small Business (<$10M) 5%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 25%
Common Project Size
$10K-$49K 3 projects
Clients
Highlights from Recent Projects
AACG worked with a global location technology company to develop a digital strategy for a new business unit. The company, a lean team, sought AACG's expertise to augment their resources and act as their marketing arm. AACG helped craft messaging and positioning, established internal structures around communications, and structured a communication plan for market entry. They also reviewed copyrights and supported paid marketing efforts, with a primary focus on social media marketing via Facebook. The project, which started in July 2018 and ended in September, cost the company approximately $30,000.
In another project, AACG collaborated with a mindfulness platform to clarify their brand mission. The platform had struggled to consolidate and condense their brand manifesto, so they brought in AACG to refine their ideas and ensure consistent messaging across all offerings. AACG also spearheaded social media planning, which included the launch of newsletters and various campaign ideas. The project lasted from July to December 2019, costing the platform around $30,000.
AACG was hired by Leafly, a cannabis news agency, to create and maintain an organic social calendar for Instagram, Facebook, and Twitter. Given that cannabis is blocked on social media, AACG needed to provide a lot of content direction and regular posting. They offered strategic direction in terms of content, type of posts, timing, and how to best engage influencers. The project lasted from August to December 2019, costing Leafly approximately $40,000.