ANTI AGENCY GROUP (AACG)

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AACG (Anti-Agency Consulting Group) is a marketing and business consortium based in Los Angeles. The consortium, founded in 2017, has more than 30 experts who provide media planning & buying, digital strategy, social media marketing, business consulting, and PPC services to midmarket and other-sized companies in the arts & entertainment, consumer products & services, media, e-commerce, utilities, and other industries.

Client Insights

Industry Expertise

Arts, entertainment & music

20%

Consumer products & services

20%

Media

20%

eCommerce

20%

Utilities

10%

Financial services

5%

Legal Cannabis

5%

Client Size Distribution

Small Business (<$10M) 5%

Midmarket ($10M - $1B) 70%

Enterprise (>$1B) 25%

Common Project Size

$10K-$49K 3 projects

Clients

  • Twitter

Highlights from Recent Projects

Overall Rating

4.8
3 Reviews

The Anti Agency Group (AACG) was commissioned by a global location technology company to build a new business unit's marketing arm. They crafted the new unit's messaging and positioning, conducted value proposition discussions, and set up internal structures around communication and language. Additionally, AACG developed a comprehensive market communication plan, reviewed copyrights, and supported paid marketing efforts, focusing on social media marketing, primarily via Facebook. The project, which ran from July to September 2018, cost approximately $30,000.

AACG provided social media strategy for Leafly, a cannabis news agency. Tasked with overcoming the challenge of paid media blockade on cannabis content in social media, AACG created and maintained an organic social calendar for Instagram, Facebook, and Twitter. They also provided strategic direction on content, post types, posting timing, and influencer engagement. The project, which ran from August to December 2019, cost roughly $40,000.

AACG was hired by a mindfulness platform to clarify their brand mission. They refined the brand's individual manifesto components, decided on a tagline, created custom content for each platform, and ensured consistent messaging across all offerings. Moreover, AACG spearheaded social media planning, including launching newsletters and devising campaign ideas. This project, which cost around $30,000, spanned from July to December 2019.

Timeliness

4.7

Service Excellence

4.8

Value

4.7

Would Recommend

4.7