What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of November 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

16711

Aware Copywriting

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- Undisclosed
- Freelancer employees
Small Content Writing Services company Aware Copywriting, is headquartered in Morehead City, North Carolina. The team specializes in Content Writing Services and Content Marketing.
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16712

Earth Tones Copywriting

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- Undisclosed
- Freelancer employees
Founded in 2022, Earth Tones Copywriting is a Content Writing Services company. Their services include Content Writing Services and Content Marketing.
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16713

Chrysalis Copywriting

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- Undisclosed
- Freelancer employees
- Cary, NC
Launched in 2021, Chrysalis Copywriting is a Content Writing Services company. The team provides Content Writing Services and Marketing Strategy.
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16714

Samantha Ray Writing

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- Undisclosed
- Freelancer employees
Samantha Ray Writing is a Marketing Strategy company founded in 2020. Based in Raleigh, North Carolina, the team specializes in Marketing Strategy and Social Media Marketing.
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16715

Pink Sky Studios

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Not yet reviewed.
- Undisclosed
- Freelancer employees
- Jamison, PA
Pink Sky Studios is an Advertising company. They are in Jamison, Pennsylvania, and their services include Advertising and Branding.
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16716

lonna.co

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Not yet reviewed.
- Undisclosed
- Freelancer employees
- Fargo, ND
Content Marketing company lonna.co was established in 2015. The team specializes in Content Marketing and Branding.
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16717

NAV Innovators

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Not yet reviewed.
- Undisclosed
- Freelancer employees
NAV Innovators, a small Content Writing Services company, is in Grand Forks, North Dakota. Their services include Content Writing Services and Marketing Strategy.
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16718

The Web & Digital Guru

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Not yet reviewed.
- Undisclosed
- Freelancer employees
The Web & Digital Guru, a web design company, was established in 2024. Located in Widnes, England, the team offers Web Design and Web Development.
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16719

Abdu Rauf

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- Undisclosed
- Freelancer employees
Abdu Rauf, a SEO company, is located in Malappuram, India. They offer Search Engine Optimization and Web Design.
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16720

DiGi Web Design

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Not yet reviewed.
- Undisclosed
- Freelancer employees
DiGi Web Design is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization, and the firm is headquartered in delhi, India.
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16721

juvaid digital marketer

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- Undisclosed
- Freelancer employees
SEO company juvaid digital marketer is headquartered in Kozhikode, India. Their services include Search Engine Optimization and Digital Strategy.
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16722

The Ecom Lab

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Not yet reviewed.
- Undisclosed
- Freelancer employees
Marketing Strategy company The Ecom Lab was established in 2024. The small team focuses on Marketing Strategy and Social Media Marketing.
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16723

Digital marketing with Blessings Ngalande

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Not yet reviewed.
- $1,000+
- Freelancer employees
- Blantyre, Malawi
Located in Blantyre, Malawi, Digital marketing with Blessings Ngalande is a small social media marketing company. The team specializes in Social Media Marketing and Search Engine Optimization.
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16724

Shamina KM

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- Undisclosed
- Freelancer employees
Shamina KM is an Advertising company established in 2024. In Calicut, India, the team provides Advertising and Branding.
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16725

DSK Codes LTD

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- London, England
Founded in 2020, DSK Codes LTD is a branding company. The small team offers Branding and Digital Strategy.
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16726

Devbob

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Brossard, Canada
Devbob is a Digital Strategy company headquartered in Brossard, Canada. They provide Digital Strategy and Social Media Marketing and were launched in 2021.
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16727

Digital Clicks

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- Undisclosed
- Freelancer employees
Digital Clicks, a branding company, is located in Islamabad, Pakistan. They offer Branding and Social Media Marketing.
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16728

The Agency

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Lenexa, KS
The Agency is a social media marketing company. The Lenexa, Kansas-based agency provides Social Media Marketing and Content Marketing.
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16729

Yesha

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Not yet reviewed.
- $1,000+
- Freelancer employees
- Mumbai, India
Yesha is a branding agency. They are based in Mumbai, India. Their team focuses on Branding and Advertising.
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16730

Balaji Digitech Services

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- Undisclosed
- Freelancer employees
Launched in 2023, Balaji Digitech Services is a social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization and is located in New Delhi, India.
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16731

Logic X

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- Undisclosed
- Freelancer employees
Logic X is a social media marketing agency established in 2021. The company focuses on Social Media Marketing and Content Marketing.
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16732

Charcon BPO

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Not yet reviewed.
- $10,000+
- Freelancer employees
- Undisclosed
Charcon BPO is a Sales Outsourcing company. The team is located in , and their services include Sales Outsourcing and Business Consulting.
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- Fuel and Spark Media
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16733

Seeqer

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Not yet reviewed.
- $1,000+
- Freelancer employees
- San Francisco, CA
Seeqer is a San Francisco, California-based Content Marketing company. Founded in 2023, the team specializes in Content Marketing and Advertising.
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16734

Md. Mohibbur Rahman

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Not yet reviewed.
- $1,000+
- Freelancer employees
Web design agency Md. Mohibbur Rahman is headquartered in Mymensingh, Bangladesh. The team provides Web Design and Web Development.
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16735

Rich Stars

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- Undisclosed
- Freelancer employees
Rich Stars is a Southampton, England-based branding firm. The team focuses on Branding and Market Research.
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16736

Brands X Humans

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Not yet reviewed.
- Undisclosed
- Freelancer employees
- Charlotte, NC
Brands X Humans is a Fractional CMO Services company. Launched in 2020, the company is located in Charlotte, North Carolina. Their services include Fractional CMO Services and Branding.
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16737

Digital Boosts

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- Undisclosed
- Freelancer employees
- Noida, India
Founded in 2022, Digital Boosts is a small Noida, India-based social media marketing agency. Their services include Social Media Marketing and Email Marketing.
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16738

Digitating

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- Undisclosed
- Freelancer employees
Digitating is an Advertising company. They offer Advertising and Branding and were launched in 2016.
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16739

eVolvedCMO

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Not yet reviewed.
- Undisclosed
- Freelancer employees
- Atlanta, GA
Fractional CMO Services company eVolvedCMO was founded in 2003. Headquartered in Atlanta, Georgia, the team specializes in Fractional CMO Services and Public Relations.
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16740

PeakPoint Solutions

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- Undisclosed
- Freelancer employees
PeakPoint Solutions is a branding company founded in 2024. The company provides Branding and Public Relations.
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