What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of November 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

16681

Mia Severson Copywriting, LLC

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- Freelancer employees
Mia Severson Copywriting, LLC is a Content Writing Services company. They were founded in 2019, and their services include Content Writing Services and Social Media Marketing.
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16682

K. Williams Creative LLC

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- Undisclosed
- Freelancer employees
- Cortez, CO
K. Williams Creative LLC, a Content Writing Services company, is located in Cortez, Colorado. They offer Content Writing Services and Content Marketing and were founded in 2020.
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16683

Orange Cat Content Agency

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- Freelancer employees
- Denver, CO
Orange Cat Content Agency is a branding company headquartered in Denver, Colorado. The team offers Branding and Social Media Marketing.
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16684

Mateusz Winkler

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- Undisclosed
- Freelancer employees
- Tomaszów Mazowiecki, Poland
Mateusz Winkler is a small Tomaszów Mazowiecki, Poland-based Content Writing Services company. The team provides Content Writing Services and Branding.
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16685

Bayberry Copywriting

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- Freelancer employees
Bayberry Copywriting is a Content Writing Services company. They offer Content Writing Services and Content Marketing and were founded in 2022. The firm is in Windham, Maine.
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16686

Smaht! Ideas

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- Undisclosed
- Freelancer employees
- Scarborough, ME
Founded in 2011, Smaht! Ideas is an Advertising company. Their services include Advertising and Branding.
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16687

Homegrown Media Company

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- Undisclosed
- Freelancer employees
- North Liberty, IA
Homegrown Media Company is a small graphic design agency headquartered in North Liberty, Iowa. Their services include Graphic Design and Advertising.
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16688

Joy Sinclair Marketing

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- Undisclosed
- Freelancer employees
Joy Sinclair Marketing, a Content Writing Services company, is in Brewer, Maine. They provide Content Writing Services and Branding.
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16689

Reynolds Marketing, LLC.

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- Undisclosed
- Freelancer employees
Reynolds Marketing, LLC. Is a small Content Writing Services company. Launched in 2017, the team offers Content Writing Services and Branding.
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16690

Peak Semantics, LLC

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- Undisclosed
- Freelancer employees
- Casper, WY
Peak Semantics, LLC , a Translation company, was established in 2021. In Casper, Wyoming, the team provides Translation and Social Media Marketing.
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16691

Booth Business Support

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- Freelancer employees
- Undisclosed
Booth Business Support is a Content Marketing company in. They specialize in Content Marketing and Accounting and were founded in 2021.
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16692

Good Writing Co.

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- Undisclosed
- Freelancer employees
- New Market, MD
Based in New Market, Maryland, Good Writing Co. Is a Content Writing Services company. They focus on Content Writing Services and Content Marketing.
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16693

Dot Digital Solutions

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- Freelancer employees
- Sheridan, WY
Dot Digital Solutions, a branding company, was founded in 2023. The firm focuses on Branding and Social Media Marketing.
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16694

Growth Of The Phoenix

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- Undisclosed
- Freelancer employees
- Glen Burnie, MD
Growth Of The Phoenix is a Glen Burnie, Maryland-based branding firm. They specialize in Branding and Public Relations.
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16695

Ajmal Arshad

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- Freelancer employees
Ajmal Arshad is a small Kozhikode, India-based SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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16696

No Fear Media

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- Freelancer employees
No Fear Media is a branding firm. Headquartered in Frederick, Maryland, the firm was founded in 2021. Their team specializes in Branding and Content Marketing.
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16697

WSIMLogiX

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- Freelancer employees
Small SEO services firm WSIMLogiX, is in Danville, California. The team specializes in Search Engine Optimization and Pay Per Click.
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16698

Marketeer, Inc.

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- Freelancer employees
- Ballwin, MO
Marketeer, Inc. Is a small branding firm. Launched in 2013, the team focuses on Branding and Video Production.
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16699

Lemay Story Studio

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- Freelancer employees
Lemay Story Studio is a Content Writing Services company based in Saint Paul, Minnesota. They specialize in Content Writing Services and Branding.
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16700

Russell Resources LLC

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- Undisclosed
- Freelancer employees
- Roseville, MN
Russell Resources LLC is a social media marketing company launched in 2013. Headquartered in Roseville, Minnesota, the team offers Social Media Marketing and Content Marketing.
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16701

Birdland Digital Marketing

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- Freelancer employees
Social media marketing agency Birdland Digital Marketing was launched in 2020. The small team focuses on Social Media Marketing and Content Marketing.
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16702

Willcore Consulting

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- Undisclosed
- Freelancer employees
- Hutchinson, MN
Willcore Consulting is a branding firm. Based in Hutchinson, Minnesota, their small team specializes in Branding and Marketing Strategy. The agency was established in 2015.
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16703

Holdgrafer Marketing

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- Undisclosed
- Freelancer employees
- Minneapolis, MN
Holdgrafer Marketing is a Content Marketing company. Their small team is in Minneapolis, Minnesota and provides Content Marketing and Search Engine Optimization. The agency was launched in 2017.
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16704

This Blank Page

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- Freelancer employees
This Blank Page, a Content Writing Services company, is headquartered in Minneapolis, Minnesota. Their services include Content Writing Services and Branding.
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16705

The Impact Copywriter

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- Freelancer employees
The Impact Copywriter is a Conversion Optimization company. Headquartered in Bethpage, Tennessee, their team provides Conversion Optimization and Content Writing Services.
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16706

Amanda Fox

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- Freelancer employees
Amanda Fox is a Content Writing Services company. They are headquartered in Knoxville, Tennessee, and their services include Content Writing Services and Marketing Strategy.
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16707

Daisy Digital LLC

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- Undisclosed
- Freelancer employees
- Duluth, MN
Daisy Digital LLC is a Content Marketing company. Their small team is located in Duluth, Minnesota. Their services include Content Marketing and Search Engine Optimization.
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16708

Metkat Marketing

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- Freelancer employees
Founded in 2019, Metkat Marketing is a branding agency. The firm specializes in Branding and Public Relations, and is small.
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16709

Handy Copywriting

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- Freelancer employees
- Houston, TX
Founded in 2005, Handy Copywriting is a Content Writing Services company. Their team specializes in Content Writing Services and Marketing Strategy.
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16710

Alimentous Studio

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- Undisclosed
- Freelancer employees
- Austin, TX
Alimentous Studio, a Content Writing Services company, is headquartered in Austin, Texas. Launched in 2023, the team provides Content Writing Services and Content Marketing.
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