Many small businesses struggle with at least one major social media challenge. Furthermore, companies commonly rely on in-house employees to take care of social media responsibilities in addition to their core workload. A social media virtual assistant can address social media challenges while taking work out of the hands of your internal team.
Social media is a critical and constantly evolving digital marketing channel. However, it’s common for companies to forego establishing a social media team, opting to give social media responsibilities to an existing teammate as a supplementary assignment.
Not having a designated social media marketing teammate can make it challenging to stay on top of relevant trends and platform updates. Putting too much on an in-house employee’s plate can mean you have to go without regular updates on metrics or social listening exercises.
A social media virtual assistant is intended to solve these problems by prioritizing social media marketing responsibilities in a centralized manner. Investing in one for your team offers the following benefits:
- Consolidated Social Media Processes
- Subject Matter Expertise
- Reduced In-House Expenses
- Consistency Across Social Media Content
- Regular Metrics Updates
Without a social media virtual assistant by your side, you may not be building the most effective strategy for growing your business. Companies should consider seeking support from trusted sources.
Consolidated Social Media Processes
The first and most apparent benefit of investing in a social media virtual assistant is that it centralizes your social media processes with a single individual.
You will no longer have to worry about separating tasks logically across internal teammates or counting on a single employee to handle social media in addition to their core workload.
Streamlining social media tasks through one experienced resource will ensure a more smooth process. Plus, the virtual assistant will add more value by developing knowledge of your business over time.
Social media virtual assistants can execute any social media-related tasks. This includes any or all of the following:
- Social listening
- Keyword research
- Keeping up to date with industry trends
- Scheduling posts
- Tracking key metrics and social media KPIs
- Analyzing the competitive landscape
When working with internal resources, you may need to forgo some of these crucial tasks. With a social media virtual assistant, you can ensure that you’re getting the attention necessary for optimized performance.
Centralizing social media tasks with a virtual assistant can yield better work quality and quantity without overwhelming your internal staff.
Subject Matter Expertise
It’s important to note that social media virtual assistants also bring subject matter expertise to the table. Their fundamental role is to know the ins and outs of social media across platforms. Not all companies have these skills internally.
Tasks like content creativity, design, and campaign management may not require industry expertise to be completed. However, it’s essential to do more than complete these tasks — you must optimize vital elements of your social media strategy. This is where the expertise of a social media professional is of the utmost importance.
Furthermore, one core way to get noticed on social media is to stay on top of trends and participate in them. A virtual assistant has the time, resources, and knowledge to stay updated on these trends and apply them to your content.
Content needs to be on-trend for success these days. Content that goes viral and brings in new followers generally aligns with a trending topic.
For instance, influencers and content creators on TikTok often go viral by participating in dance challenges or other trends.
Source: Social Media Examiner
These challenges are often associated with a trending audio. Users that employ trending TikTok sounds are more likely to earn visibility.
Social media professionals stay on top of these topics, so you can focus on building your business and product without sacrificing visibility.
Reduced In-House Expenses
Any type of virtual assistant will help your business by reducing in-house operational expenses. This is a key benefit of outsourcing processes to a knowledgeable individual.
This doesn’t mean that a virtual assistant should be making any less than their fair share. However, by not hiring the employee permanently, you will save on operational costs such as the following:
- Office space
- Office equipment (desk, chair, etc.)
- Paid time off
A social media virtual assistant acts as a contractor, handling their expenses as a separate entity. This makes your job a lot easier on the operations front.
Consistency Across Social Media Content
Because all social media tasks are centralized with a single individual, it’s easier for a social media virtual assistant to craft a consistent content strategy.
When you hire a virtual assistant, you can assign all social media tasks across platforms. This includes content on Facebook, Instagram, Snapchat, TikTok, and any other platform you choose to target.
These platforms are all vastly different. However, by streamlining platform content creation responsibilities with one person, they’ll be able to track, update, and publish content with a consistent look and feel across all assigned platforms.
Social media virtual assistants understand that brand recognition is a huge factor in marketing success. They have the experience and knowledge to produce content that aligns with your brand 100% of the time.
Regular Metrics Updates
Social media virtual assistants have many of the skills you need to effectively track your social media efforts.
There are seemingly infinite metric possibilities to track on social media, but a virtual assistant won’t be overwhelmed. They’re familiar with various metrics and tools used for monitoring them. Virtual assistants can also add value by weeding through the metrics that will matter for your business.
Here are just a few of the metrics that a social media virtual assistant can track and report:
- Conversion rate
- Click-through rate
- Bounce rate
- Cost per ## impressions
Additionally, the assistant can efficiently track these metrics on a top social media analytics tool. Metrics are crucial to validating the other social media tasks your virtual assistant handles. This will allow you to understand the success of your efforts.
A Social Media Virtual Assistant Will Streamline Digital Marketing Strategies
Social media virtual assistants are professionals who have the time, knowledge, and resources to execute a solid social media strategy for your business.
Their industry knowledge and technical capabilities will reduce internal workloads while still scaling to fit your budget.