Precis Digital is a digital marketing company based in London, with offices in Stockholm, Sweden, and Copenhagen, Denmark. Founded in 2012, Precis Digital's team of 170+ employees provides PPC, digital strategy, and conversion optimization services.
Precis Digital oversaw a shopping comparison site's SEM strategy. The client wanted to expand the volume and ROI of its SEM efforts. Precis Digital handled the client's Google AdWords, Google Display, and YouTube Advertising accounts and implemented custom audience segmentations. Precis Digital also helped the client adopt e-commerce conversion tracking and implemented automatic ad bidding. Precis Digital's work allowed the site to make more data-driven decisions, assigning resources to areas with the most ROI.
"In Sweden, our SEM volume has increased 15% and cost/conversion has decreased 10% for Q1 on a year over year basis." – Traffic Acquisition & Optimization Lead, Shopping Comparison Site