MediaGroup Worldwide

MediaGroup Worldwide was hired by Saxo Bank, a Danish investment bank, to improve their website's visibility in search engines and increase organic traffic. The bank, which operates in a highly competitive financial market, particularly in Asia, had been working with MediaGroup on other digital marketing initiatives for years. MediaGroup's team, led by the head of SEO and three SEO specialists, undertook comprehensive SEO activities, including on-site and off-site factors and SEO content. The campaign was conducted globally, covering 15 markets, and included ongoing audits, recommendations for implementation, and link acquisition strategies. MediaGroup also developed new instrument pages for the Danish, Dutch, and global markets and improved existing ones to meet SEO best practices.

Sax Lift, a leading manufacturing company providing lift table solutions in Europe, hired MediaGroup Worldwide to restructure their paid channels as part of a digital transformation initiative. The goal was to maximize the company's marketing budget by focusing on digital advertising opportunities. The project involved the implementation of a new campaign structure that aligns with different stages in the customer's journey, including PPC, SEO, and display campaigns. Sax Lift's primary marketing objectives were to acquire high-quality leads at scale and maximize B2B revenue. The campaign was launched in the UK, Ireland, Germany, Austria, and Switzerland, and is gradually rolling out in all 20 markets. MediaGroup also implemented improvements in crawlability by search engines and developed a link-building campaign.