Spectacle Strategy, founded in 2017, is a creative strategy consultancy headquartered in Denver. The company’s team of 3 specializes in branding, marketing research, and marketing strategy. They work mostly with mid-market businesses in the business services, financial services, and consumer products & services industries.
Spectacle Strategy assisted a health food company with their branding. They collaborated with the client to help them with their positioning, package design, and other marketing materials. After the engagement, the client received positive customer feedback.
“The brand is now able to more effectively communicate with its audience because of Spectacle Strategy. After doing a survey, we saw that our new plant-power nutrition approach was twice as favorable among our consumers than our previous positioning.” — Former CEO, Health Food Company