LAI Video capitalizes on the role video plays in marketing by specializing in video production. Based in the heart of Washington, D.C. with a second office in Chicago, LAI Video was founded in 2013 and has a team of 39 employees. They create videos for branding and communications campaigns, commercials, and events.
LAI Video helped an education nonprofit partner recognize educational professionals at an awards ceremony by creating tribute videos for each recipient. The partnership began two years ago and requires producing eight, two-minute videos for the ceremony. To keep the videos unique, LAI Video used its trademark approach to gathering information: They interviewed each award recipient, pieced the information together to create a storyboard, held multiple video shoots, and wove the stories together. They orchestrated a surprise moment to capture each recipient being notified to show the real emotion and impact of the award. It created an unpredictable story with an authentic feel.
"Their project manager will reach out to us months ahead of filming to start intro conversations. LAI is flexible and they always bring new ideas to the table. They’re customer-oriented and do a great job of implementing our insights into the final vision." – Development Manager, Education Nonprofit Partner