LGND | The Creative Studio

LGND | The Creative Studio was contracted by Toyota Motor North America to design and develop a new website for their employee grassroots program. The process, which spanned six months to a year, was highly collaborative with LGND providing mood boards and updates based on feedback from the client. Post-launch, the partnership expanded to include other creative projects such as podcasts, videos, and gamification for the site. The engagement, which has lasted for over five years, sees the client working closely with LGND's founders and account manager, along with other team members as required. The annual contract is worth $120,000 with additional costs for extra projects.

A drone manufacturer engaged LGND | The Creative Studio to refresh its brand's visual identity and tone of voice, explore a potential rebrand and naming strategy, and align brand positioning with company growth. After considering a full rebrand, the company decided to pivot towards a comprehensive brand refresh that would modernize the visual identity and sharpen messaging. LGND delivered an updated brand name and messaging, a new visual identity, and a comprehensive brand book and guidelines. The team size ranged from 2-5 employees and the client chose LGND for their great culture fit and because they were referred to them.

LGND | The Creative Studio was hired by a philanthropy organization to provide video production services. The team was responsible for preproduction, production, and postproduction work, including filming events and interviews, creating briefs, helping with interrogative questions, and reviewing all video content. The final deliverables were three-minute videos featuring professional animations. The eight-person team from LGND was found through an internal referral and the engagement, which started in October 2024, is ongoing with an estimated completion date in late 2025. The project cost is approximately $112,500.