BRINK

The company BRINK was hired by AZAging, a non-profit organization, to organize a social media campaign. The objective was to attract younger people to be interested in direct care worker job positions in Arizona, a role that was challenging to recruit for due to pay inequity. BRINK, which came highly recommended from the City of Tucson, developed a campaign concept, marketing materials, and a website among other related activities. The client worked closely with a team member named Josh.

BRINK was also engaged by the Human Rights Campaign, the largest LGBTQ+ civil rights group in the United States, for a video production project. The goal was to create a spot that reminded audiences about the values of sports such as sportsmanship, self-discipline, and teamwork, and that children should not be banned from playing sports because of their identity, including transgender youth. The spot was to resemble those produced by major sports brands like Nike, Adidas, and Under Armour. BRINK, chosen for its location, budget-friendly pricing, and aligned company values, delivered a :60 and :30 spot. The client directed and edited the piece while BRINK handled the production aspects.

BRINK also worked with a $1.4 billion credit union serving over 95,000 members on a branding and digital marketing project. The goal was to increase brand awareness. BRINK was chosen due to a prior partnership, its cultural fit, value for cost, and quality of work. The team from BRINK, which consisted of 2-5 employees, delivered a brand campaign, a brand commercial, and ancillary product campaigns.