Pollywog is a naming agency founded in 2007. Pollywog is headquartered in Minneapolis and has fewer than 5 employees who specialize in branding.
An animal adoption nonprofit hired Pollywog to name its mobile veterinary service for pet owners. Pollywog completed market research and met with stakeholders during the research process. Due to the limited financial resources available, Pollywog proposed a name that used humor would attract attention and ensure that the new service would be sustainable. The client especially appreciated Pollywog's existing interest in and support for animal welfare.
"The brand’s success led to partnerships with other local organizations and non-profits. It has been 11 years since the initial launch, and the enterprise is still helping prevent pet overpopulation in Minneapolis and St. Paul." - Marketing & Communication Manager, Animal Adoption Nonprofit