Capsule

Capsule was hired by Coremark Metals, a leader in the metal distribution and processing industry, to align the company's brand with its mission, vision, and values. The project involved two weeks of Capsule's trademarked FOUNDATIONS journaling to define the brand identity, five weeks of naming ideation, and five weeks each of mark ideation and refinement, system design ideation and refinement, and style guide ideation and refinement. The client selected Capsule due to its proximity, culture fit, and aligned values. The results were a name, logo, and brand strategy that evoked originality, quality, and trust.

Capsule was contracted by AllGear Digital, a media company, to rebrand the company and relaunch its corporate website. Capsule was chosen for its high ratings, geographical proximity, budget-friendly pricing, great culture fit, and aligned company values. The project involved redesigning the corporate website, with 2-5 employees from Capsule assigned to the task. The result was a successful rebranding and website relaunch, meeting the client's specific goals.

Pangaea, a company providing personalized accounting, human resource, and strategy services for small businesses and non-profits, engaged Capsule to create a new brand identity, system design, and website. The client found Capsule through a referral and was impressed by its high ratings, close location, budget-friendly pricing, culture fit, good value for cost, and aligned values. Capsule created a beautiful logo and website that remained relevant years later, and educated the client on brand strategy and implementation. The client credited the success of the business to Capsule's thoughtfulness, creativity, and expertise.