Agency Squid

Agency Squid was hired by a start-up brewery and taproom to develop a brand and logo that would embody the location, local culture and history of the company. The goal was to create a unique brand that would stand out in the Twin Cities market. Agency Squid was chosen for their strategic business approach and creativity. They began by understanding the company’s vision and then developed around 10 brand concepts. After receiving feedback, they further explored 2-3 concepts and presented how the logo would look on various platforms. The final deliverables included a finalised logo and 2-3 color palette ideas. The team from Agency Squid also provided valuable insights and guidance throughout the process.

A steel distribution company engaged Agency Squid for web development and branding services. The goal was to reposition the company as a brand, including improving the look, feel, and tone of their communication. Agency Squid created a new website from scratch using WordPress and worked on rebranding the company. The team comprised of the co-founder and a lead designer. The project started in November 2020 and is ongoing. The company has invested around $100,000 in this partnership.

Kelda Farms, a CBD company, hired Agency Squid to help launch their first CBD tincture. The project involved concept development, product naming, brand messaging, and creation of all creative aspects of the brand. Agency Squid conducted extensive research to understand the market, competition, and potential positioning for the product. They then worked on naming and messaging initiatives, created packaging, a website, marketing materials, and supported social media efforts for the launch. The team included one of the co-founders, two photographers, and a designer.