Ideas that Kick

Ideas that Kick partnered with Minnesota Opera to create a brand identity that would effectively align with the organization's ongoing needs and future goals. The project involved a research phase, focus groups and surveys to understand current perceptions of the company. This information was then used to generate brand insights that were applied to the marketing strategy. The outcome included strategic messaging, design work for a logo change, a brand launch campaign, and a website redesign. The project, which started in August 2016 and completed in November 2017, was a collaborative effort between Ideas that Kick and the Minnesota Opera, and involved an investment of about $100,000.

Ideas that Kick worked with The Naughty Greek, a restaurant business, to establish a brand as the owner transitioned from the medical device world to the hospitality industry. The project involved creating a brand that went beyond logos, images, and colors, and included helping with interior design and overall brand feel. The first restaurant was completed within a timeline of three months, and the work continued into a second restaurant, adapting the existing material to the new space. The project, which began in June 2016, also included advertising promotional campaigns, and involved an investment of around $70,000.

The company collaborated with a statewide arts advocacy nonprofit to manage the branding and design of their research reports, which are published every two years in a book and also archived on the organization's website. Ideas that Kick designed the first book and a theme and logo for the project. They also worked with a web designer to optimize the site and make it consistent with the logo and design of the books. The project, which began in March 2014, involves reengaging with Ideas that Kick every two years to update the book and website, and has involved an investment of about $100,000.