What is media buying?

In essence, media buying is a type of paid marketing that aims to find and acquire ad space on networks that target audiences tune in at the best possible time slot and price. The process involves both traditional and digital mediums, and when done effectively, it gives maximum exposure to the brand.

How much do media buying services cost?

Most agencies charge a commission for broadcast and digital media buys of around 15-25%, but this will vary on a lot of factors.

What services do media buying agencies provide?

Media buying companies provide services to help businesses strategically purchase relevant advertising space or slots on different media. These services typically include radio media buying, TV media buying, and digital media buying. They help brands ensure they reach their intended audience by securing critical ad space and managing ad budgets. Ultimately, they are focused on helping businesses succeed by providing comprehensive and tailored media buying solutions.

Is it worth hiring a local media buying agency, or can they be based somewhere else?

Investing in an experienced and local professional team specializing in media buying is well worth it for businesses focused on a regional demographic. Such teams have extensive knowledge of market dynamics and consumers and have connections with local media companies. Additionally, experienced teams understand the nuances of your location, allowing them to give you better advice on achieving your goals best and executing your project. These same professionals can bring these insights to strategy and analysis meetings so you can ensure you have the most up-to-date knowledge of your market. Finding a reliable media buying firm doesn’t always come down to geography, but location should be considered a priority for specific industries.

Top 100 Media Buyer Agencies

The Best of October 2024

Media buying and planning is a strategic solution that involves purchasing ad space or slots on various relevant media channels such as print, television, and digital. It aims to help businesses promote their products, services, or brands.

Jump to Most Reviewed Companies

List of the Best Media Buying Companies

691

CHR Media Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Winnipeg, Canada
CHR Media Group, a media planning & buying company, was established in 2015. The team offers Media Planning & Buying and Advertising.
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692

Target Media USA

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Harrisburg, PA
Target Media USA is a Market Research and media planning & buying agency. Their team is based in Harrisburg, Pennsylvania. The company offers Market Research and Media Planning & Buying.
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693

M4 Agency Group

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Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Miami, FL
M4 Agency Group is a Miami, Florida-based media planning and buying company. They focus on Media Planning & Buying and Search Engine Optimization and were established in 2009.
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694

West End Marketing + Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Austin, TX
Marketing Strategy and media planning & buying agency West End Marketing + Media is in Austin, Texas. They offer Marketing Strategy and Media Planning & Buying and were established in 1999.
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695

White Spider Media

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Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- London, England
White Spider Media is a small London, England-based media planning and buying company. Their services include Media Planning & Buying and Advertising.
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696

Morgan & Co

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- New Orleans, LA
Small Market Research and media planning and buying company Morgan & Co, is headquartered in New Orleans, Louisiana. Their services include Market Research and Media Planning & Buying.
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697

Elise Michel

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
Elise Michel is a small London, England-based Advertising and media planning & buying company. Their services include Advertising and Media Planning & Buying.
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698

Cyrid Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Warrensville Heights, OH
Cyrid Media is a media planning & buying agency and video production agency. They offer Media Planning & Buying and Video Production and were established in 2000.
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699

Lewis Media Partners

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Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Richmond, VA
Marketing Strategy and media planning & buying agency Lewis Media Partners was established in 1998. The firm provides Marketing Strategy and Media Planning & Buying, and is small.
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700

Primedia National Media Buying

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Warwick, RI
Primedia National Media Buying, a Marketing Strategy and media planning & buying agency, is located in Warwick, Rhode Island. The team focuses on Marketing Strategy and Media Planning & Buying.
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701

MMSI

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Warwick, RI
Established in 1985, MMSI is a small Warwick, Rhode Island-based Advertising and media planning & buying company. Their team specializes in Advertising and Media Planning & Buying.
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702

Sideqik

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Atlanta, GA
Sideqik is a media planning & buying company. Their team is in Atlanta, Georgia and offers Media Planning & Buying and Email Marketing.
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703

We Are Rosie

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Atlanta, GA
Established in 2017, We Are Rosie is an Advertising and media planning and buying company. The agency provides Advertising and Media Planning & Buying.
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704

The Tower Digital Agency

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- New York, NY
Small Digital Strategy and media planning and buying agency The Tower Digital Agency, is based in New York, New York. The team provides Digital Strategy and Media Planning & Buying.
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705

Black Diamond Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Southbury, CT
Black Diamond Media is a small media planning and buying company and Direct Marketing company in Southbury, Connecticut. The team focuses on Media Planning & Buying and Direct Marketing.
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706

Zalla Companies

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Fort Mitchell, KY
Established in 1965, Zalla Companies is a Commercial Development and media planning and buying company. The team specializes in Commercial Development and Media Planning & Buying.
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707

Axiom Strategies

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Kansas City, MO
Axiom Strategies is a small Kansas City, Missouri-based media planning and buying agency and Direct Marketing company. The team provides Media Planning & Buying and Direct Marketing.
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708

Gaskell Media Management

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Guilford, CT
Gaskell Media Management is a small Guilford, Connecticut-based Advertising and media planning and buying agency. Their services include Advertising and Media Planning & Buying.
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709

Billboard Connection of Connecticut

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- McDonough, GA
Billboard Connection of Connecticut is a McDonough, Georgia-based Advertising and media planning and buying agency. Founded in 1997, the team focuses on Advertising and Media Planning & Buying.
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710

College Marketing Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
College Marketing Group is a media planning and buying company. The company is headquartered in Longmont, Colorado. Their services include Media Planning & Buying and Advertising.
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711

Asher Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Addison, TX
Asher Media, a media planning and buying agency, offer Media Planning & Buying and Direct Marketing. They were founded in 1999.
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712

Hybrid

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
Hybrid is an Advertising and media planning & buying agency. They were established in 2007, and their services include Advertising and Media Planning & Buying.
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713

Metro Music Hall

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Salt Lake City, UT
Metro Music Hall, a small Event Marketing and media planning & buying agency, is located in Salt Lake City, Utah. Their services include Event Marketing and Media Planning & Buying.
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714

Exverus Media

(0 Reviews)

Not yet reviewed.
- $100,000+
- 10 - 49 employees
- Los Angeles, CA
Exverus Media is a Los Angeles, California-based media planning and buying agency. They offer Media Planning & Buying and Conversion Optimization and were founded in 2012.
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715

Media Impressions, Inc.

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Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Phoenix, AZ
Media Impressions, Inc. Is a small Marketing Strategy and media planning & buying agency based in Phoenix, Arizona. Their services include Marketing Strategy and Media Planning & Buying.
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716

Sunny Direct

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Woodridge, IL
Sunny Direct is a small media planning and buying agency and Direct Marketing company located in Woodridge, Illinois. The team offers Media Planning & Buying and Direct Marketing.
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717

CF Mídia

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- São Paulo, Brazil
CF Mídia is a Marketing Strategy and media planning & buying company. Their small team is located in São Paulo, Brazil. Their services include Marketing Strategy and Media Planning & Buying.
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718

Spurrier Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Richmond, VA
Headquartered in Richmond, Virginia, Spurrier Group is a small Market Research and media planning and buying agency. Their services include Market Research and Media Planning & Buying.
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719

TIME Public Relations

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Ataşehir, Türkiye
TIME Public Relations is a media planning and buying agency. Established in 2007, their team focuses on Media Planning & Buying and Public Relations.
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720

Piar İletişim

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Umraniye , Türkiye
Piar İletişim is a media planning and buying agency. The team offers Media Planning & Buying and Public Relations, and the firm is headquartered in Umraniye , Türkiye.
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