What is media buying?

In essence, media buying is a type of paid marketing that aims to find and acquire ad space on networks that target audiences tune in at the best possible time slot and price. The process involves both traditional and digital mediums, and when done effectively, it gives maximum exposure to the brand.

How much do media buying services cost?

Most agencies charge a commission for broadcast and digital media buys of around 15-25%, but this will vary on a lot of factors.

What services do media buying agencies provide?

Media buying companies provide services to help businesses strategically purchase relevant advertising space or slots on different media. These services typically include radio media buying, TV media buying, and digital media buying. They help brands ensure they reach their intended audience by securing critical ad space and managing ad budgets. Ultimately, they are focused on helping businesses succeed by providing comprehensive and tailored media buying solutions.

Is it worth hiring a local media buying agency, or can they be based somewhere else?

Investing in an experienced and local professional team specializing in media buying is well worth it for businesses focused on a regional demographic. Such teams have extensive knowledge of market dynamics and consumers and have connections with local media companies. Additionally, experienced teams understand the nuances of your location, allowing them to give you better advice on achieving your goals best and executing your project. These same professionals can bring these insights to strategy and analysis meetings so you can ensure you have the most up-to-date knowledge of your market. Finding a reliable media buying firm doesn’t always come down to geography, but location should be considered a priority for specific industries.

Top 100 Media Buyer Agencies

The Best of November 2024

Media buying and planning is a strategic solution that involves purchasing ad space or slots on various relevant media channels such as print, television, and digital. It aims to help businesses promote their products, services, or brands.

Jump to Most Reviewed Companies

List of the Best Media Buying Companies

691

East Shore Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Ithaca, NY
Media planning and buying agency East Shore Marketing is located in Ithaca, New York. They offer Media Planning & Buying and Advertising and were founded in 2016.
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692

NuSpark Media Group

(0 Reviews)

Not yet reviewed.
- $5,000+
- 2 - 9 employees
- King of Prussia, PA
NuSpark Media Group is a media planning & buying agency launched in 2010. The small team focuses on Media Planning & Buying and Advertising.
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693

Strauss Marketing

(0 Reviews)

Not yet reviewed.
- $5,000+
- 2 - 9 employees
- Dallas, TX
Strauss Marketing is a public relations firm. Headquartered in Dallas, Texas, their small team offers Public Relations and Social Media Marketing. The firm was launched in 2000.
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Clients
- Chef John Tesar
Industries
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694

Dialekta

(0 Reviews)

Not yet reviewed.
- $25,000+
- 10 - 49 employees
- Montréal, Canada
Founded in 2010, Dialekta is a media planning and buying agency. The team provides Media Planning & Buying and Pay Per Click and is in Montréal, Canada and Paris, France.
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Industries
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695

Chemistry Agency

(0 Reviews)

Not yet reviewed.
- $10,000+
- 50 - 249 employees
- Atlanta, GA
Chemistry Agency is an Advertising company. In Atlanta, Georgia and Pittsburgh, Pennsylvania, the agency specializes in Advertising and Branding.
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Clients
- Netflix
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696

SMA NYC

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- New York, NY
SMA NYC is an Advertising company. Founded in 1990, the agency is based in New York, New York. Their services include Advertising and Branding.
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Clients
- BDO
Industries
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697

BBJ&K

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Birmingham , England
BBJ&K is a media planning & buying company founded in 2015. Their team offers Media Planning & Buying and Marketing Strategy.
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Industries
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698

december 19

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- London , England
December 19, a small Advertising and media planning and buying agency, is based in London , England. The team provides Advertising and Media Planning & Buying.
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699

Pulse

(0 Reviews)

Not yet reviewed.
- $10,000+
- 10 - 49 employees
- London , England
Pulse, a media planning and buying company, was established in 2013. The team specializes in Media Planning & Buying and Content Marketing.
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Industries
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700

M.i.Media

(0 Reviews)

Not yet reviewed.
- $25,000+
- 10 - 49 employees
- London, England
Launched in 2009, M.i.Media is a small media planning and buying agency and Direct Marketing company. Their team provides Media Planning & Buying and Direct Marketing.
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Industries
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701

ARM Direct Ltd

(0 Reviews)

Not yet reviewed.
- $10,000+
- 10 - 49 employees
- London, England
ARM Direct Ltd is a media planning & buying agency. Based in London, England, their small team offers Media Planning & Buying and Video Production. The company was launched in 1984.
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702

GMT Digital

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
Founded in 2016, GMT Digital is a small Singapore-based media planning and buying agency. Their services include Media Planning & Buying and Mobile & App Marketing.
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703

Indigo

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Sulaymaniyah, Iraq
Indigo, an Advertising and media planning and buying agency, was launched in 2012. Headquartered in Sulaymaniyah, Iraq, the team offers Advertising and Media Planning & Buying.
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704

Starcom

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dublin, Ireland
Based in Dublin, Ireland, Starcom is a media planning & buying company. They offer Media Planning & Buying and Advertising and were established in 2002.
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705

CHR Media Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Winnipeg, Canada
CHR Media Group, a media planning & buying company, was established in 2015. The team offers Media Planning & Buying and Advertising.
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706

Target Media USA

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Harrisburg, PA
Target Media USA is a Market Research and media planning & buying agency. Their team is based in Harrisburg, Pennsylvania. The company offers Market Research and Media Planning & Buying.
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707

M4 Agency Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Miami, FL
M4 Agency Group is a Miami, Florida-based media planning and buying company. They focus on Media Planning & Buying and Search Engine Optimization and were established in 2009.
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708

West End Marketing + Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Austin, TX
Marketing Strategy and media planning & buying agency West End Marketing + Media is in Austin, Texas. They offer Marketing Strategy and Media Planning & Buying and were established in 1999.
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709

White Spider Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- London, England
White Spider Media is a small London, England-based media planning and buying company. Their services include Media Planning & Buying and Advertising.
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710

Morgan & Co

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- New Orleans, LA
Small Market Research and media planning and buying company Morgan & Co, is headquartered in New Orleans, Louisiana. Their services include Market Research and Media Planning & Buying.
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711

Elise Michel

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
Elise Michel is a small London, England-based Advertising and media planning & buying company. Their services include Advertising and Media Planning & Buying.
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712

Cyrid Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Warrensville Heights, OH
Cyrid Media is a media planning & buying agency and video production agency. They offer Media Planning & Buying and Video Production and were established in 2000.
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713

Lewis Media Partners

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Richmond, VA
Marketing Strategy and media planning & buying agency Lewis Media Partners was established in 1998. The firm provides Marketing Strategy and Media Planning & Buying, and is small.
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714

Primedia National Media Buying

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Warwick, RI
Primedia National Media Buying, a Marketing Strategy and media planning & buying agency, is located in Warwick, Rhode Island. The team focuses on Marketing Strategy and Media Planning & Buying.
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715

MMSI

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Warwick, RI
Established in 1985, MMSI is a small Warwick, Rhode Island-based Advertising and media planning & buying company. Their team specializes in Advertising and Media Planning & Buying.
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716

Sideqik

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Atlanta, GA
Sideqik is a media planning & buying company. Their team is in Atlanta, Georgia and offers Media Planning & Buying and Email Marketing.
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717

We Are Rosie

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Atlanta, GA
Established in 2017, We Are Rosie is an Advertising and media planning and buying company. The agency provides Advertising and Media Planning & Buying.
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718

The Tower Digital Agency

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- New York, NY
Small Digital Strategy and media planning and buying agency The Tower Digital Agency, is based in New York, New York. The team provides Digital Strategy and Media Planning & Buying.
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719

Black Diamond Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Southbury, CT
Black Diamond Media is a small media planning and buying company and Direct Marketing company in Southbury, Connecticut. The team focuses on Media Planning & Buying and Direct Marketing.
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720

Zalla Companies

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Fort Mitchell, KY
Established in 1965, Zalla Companies is a Commercial Development and media planning and buying company. The team specializes in Commercial Development and Media Planning & Buying.
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