Brown Parker & DeMarinis Advertising

Brown Parker & DeMarinis Advertising (BPD) has been working with Adventist Health, an integrated network hospital system operating across four states. The company was already engaged with BPD when the current creative director joined the organization. BPD's primary role has been to handle the hospital system's annual marketing and advertising campaigns. They were initially brought on board for a system brand refresh and have since become Adventist Health's Agency of Record.

BPD's work for Adventist Health encompasses a wide range of advertising and marketing services, including TV, print ads, digital radio, social media, and video. They are responsible for creating campaigns, headlines, mood boards, and determining the imagery, tone, messaging, and color schemes used in specific types of service line advertising. While BPD handles the creative aspect, an internal team at Adventist Health is responsible for putting together items such as local print ads.

Most recently, BPD put together a multi-disciplinary campaign for Adventist Health that covered their entire footprint across the four states. This campaign involved a mix of TV, video, digital video, print, social media, direct mail, and radio advertisements. The engagement with BPD began in September 2016 and continues to be ongoing.