Origin, LLC

Origin, LLC was approached by JobGiraffe, a staffing agency in the Chicago metropolitan area, to help modernize their brand and improve their website functionality. The company, previously known as Paige Personnel Services, wanted to shed the outdated term "personnel" from their name. Origin confirmed that "job" was an appropriate term to include in the rebranding, and after a brainstorming session, they landed on "giraffe." When the domain name was taken, Origin successfully negotiated its purchase. They also rebuilt the company's website using Ruby on Rails, providing wireframes and maintaining both the front and back ends of the site. The project is ongoing with a potential review of the website's front end in the future.

Origin, LLC was engaged by Anderson Pest Solutions, a pest control firm, to lead rebranding efforts and enhance their e-commerce functionality. The company, which lacked a substantial marketing strategy and adequate collateral to support their sales reps, needed a new approach. Origin updated the company's visuals to distinguish them from competitors, redesigned their logo, and changed their colors to increase brand recognition. They also developed marketing strategies that targeted new demographics, refined efforts to focus on commercial and contracted residential accounts, and incorporated PPC tactics to enhance e-commerce. The collaboration with Origin lasted from March 2007 to December 2016 and involved an annual investment of about $250,000.