The Yard Creative is a design innovation house located in south London. It was founded in 2007 and now has a team of 19 that provides branding, market research, graphic design, and more.
A cosmetics company was releasing a refresh of an old brand and wanted to create a corresponding in-store experience. The Yard Creative researched and provided the client with ideas for the campaign and its implementation.
"They’re thorough and strategic. When we make requests, they ask us questions about why we think that request will deliver for us. They force us to think about what will get us the results we want—based on the consumer research and sales data, rather than on existing strategies that we may have followed for 10 years but that don’t meet our needs." — Senior Merchandising Manager, Cosmetics Company