Effective Marketing

Effective Marketing was hired by the CEO of Spool, a PR agency, to reach key audiences. They were selected due to their high ratings, good value for cost, and a strong culture fit. The company was referred to Effective Marketing. The project involved working with Effective Marketing on a number of clients to amplify Spool's work and results. The CEO found that Effective Marketing always delivered exceptional results, making them a great partner.

Web Graphics, Inc., a full-service marketing agency, hired Effective Marketing to analyze performance and deliver a performance report comparing actuals vs. goals. They found Effective Marketing through an online search and chose them due to their high ratings, proximity, budget-friendly pricing, great culture fit, good value for cost, and aligned company values. The scope of work involved quarterly reporting and analytics, including creative reports and insights to inform future plans. The Creative Services Manager noted that Effective Marketing provided key findings and actions.

The VP Marketing & Brand Management of a Beverage Company hired Effective Marketing for media planning, buying, placement, and optimization. They aimed to increase brand awareness and drive revenue increase goals. They found Effective Marketing through a referral and were impressed by their analytical approach to planning and problem-solving. The scope of work included developing and executing an annual paid media plan, providing monthly metric reports, and collaborating with other agency partners. The VP was satisfied with the progress visibility and the ability to optimize when needed.