5 Ways AI is Revolutionizing Email Marketing Campaigns
5 Ways AI is Revolutionizing Email Marketing Campaigns
When AI has revolutionized almost all industries, from IT, healthcare, hospitality, advertising, and marketing to customer service, why would email marketing be left out?
AI has been working effectively to reshape how we approach business. The same applies to designing our email marketing campaigns. Email marketing is one of the important pillars of digital marketing, and it is being revolutionized nowadays with the help of artificial intelligence.
Gone are the days when email marketing was considered an old-school technique. It is one of the most effective marketing strategies for bringing in business.
Artificial Intelligence (AI) is shaking things up in email marketing, and trust me, you don't want to miss out. Here are some of the ways AI is helping email marketers like you automate high-converting campaigns.
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Hyper-Personalization
Do you remember personalizing cold emails to increase open and reply rates? AI helps hyper-personalize your email content by thoroughly understanding your subscriber’s behavior.
AI drafts the content, which understands and analyzes your subscriber's purchasing pattern, which automatically helps increase the conversion ratio. Wondering how?
You can enhance the personalization further by embedding social proof directly on your website. For instance, you can embed a LinkedIn feed on your website to give subscribers an additional layer of trust through industry-related insights, company updates, and testimonials from your LinkedIn network.
There is an image below that will give answers to all your curious questions about hyper-personalization:
Dhruv Patel
Co-founder, Saleshandy