Sparklin Innovations is a UX design and engineering company founded in 2013 in New Dehli, India. Their team of about 20 employees provides solutions in UX/UI design, branding, and web development.
A fantasy sports company hired Sparklin Innovations to provide updates for its existing app. Sparklin Innovations first clarified the brand identity and suggested a name change, then targeted the wireframes and UX design. The project prioritized usefulness over visual appeal, but the app is improved in both realms.
"The design was universally loved. We have never received a negative comment on any aspect, but there have been quite a few positive ones." — Founder, Fantasy Sports Company