IN Food Marketing & Design is a marcom agency based in Minneapolis. The agency, founded in 1995, has a team of more than 15 that provides graphic design, advertising, branding, marketing strategy, media planning & buying, social media marketing, digital strategy, and packaging design services. IN Food Marketing & Design serves companies in the consumer products & services industry.
A specialty food service company hired IN Food Marketing & Design to help with their branded product portfolio. As part of the engagement, IN Food Marketing & Design provided a roadmap and brand guidelines, refreshed the company's creatives, composed a new brand tagline, helped launch a blog and several social media platforms. They also managed all media buys and creative for publication, and rebuilt the company's website, outsourcing the technical part. On the product branding side, they handled everything from creative to packaging, design, and the media push behind it. They also pitched in on segmentation and targeting different channels, and created collateral for the field sales teams. The engagement generated a significant increase in website traffic and sales leads.
"They excelled at nimbly shaping our efforts based on analytics to make sure we went forward based on what was working and not working." - National Account Sales Manager, Specialty Food Service Company