Woychick Design

Woychick Design was engaged by Great MN Schools to create a website for the Minnesota Literacy Coalition. The aim was to raise public awareness about literacy issues in Minnesota and encourage involvement. The website was to be launched before the coalition's quarterly meeting in August 2023. The scope of the project required the website to showcase the coalition's work, its significance, participants, ways to get involved, and a call to action. The second phase involved expanding the website's content and functionality, including additional information about action teams, resources, a blog template, search engine optimization, and integration with email, events, and social media. The website was built on the WordPress platform, and training was provided to facilitate updates and maintenance.

FoodS^3, a company providing insights on the social, environmental, and economic impacts of supply chains, hired Woychick Design for branding, including logo, colors, typography, and graphics. The brand was to shape key messages, influence infographics and presentations, and have the flexibility to work across deliverables and audiences. Woychick Design also developed the logo, branding, and graphic design materials for the FoodS^3 website. The deliverables included presentations on stakeholder research, mood board, and website design, infographics, a logo animation, a flexible slideshow template, slide design, 13 icon images, website landing page, secondary page design, logo files, colors, typography, a key messages document, and branding guidelines.

A mental health company providing outpatient services to individuals, families, and couples sought Woychick Design's expertise for a brand refresh, direct mail flyer design, billboard design, and market research. The main goal was to update the logo, visuals, and messaging, which was achieved through market research to determine the brand direction. Once the brand refresh was complete, Woychick Design was further contracted to provide billboard and flyer designs.