What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of September 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

16231

Dot Digital Solutions

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- Undisclosed
- Freelancer employees
- Sheridan, WY
Established in 2023, Dot Digital Solutions is a branding company. They are located in Sheridan, Wyoming and have a small team. The company provides branding, social media marketing, content marketing, email marketing, and more.
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16232

Growth Of The Phoenix

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- Undisclosed
- Freelancer employees
- Glen Burnie, MD
Growth Of The Phoenix is a branding agency launched in 2022. The company provides branding, public relations, market research, social media marketing, and more and has a small team.
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16233

Ajmal Arshad

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- Undisclosed
- Freelancer employees
Ajmal Arshad is a small SEO services firm. The Kozhikode, India-based firm was established in 2024. Their team focuses on search engine optimization, social media marketing, pay per click, web design, and more.
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16234

No Fear Media

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- Undisclosed
- Freelancer employees
Branding firm No Fear Media is headquartered in Frederick, Maryland. The small team focuses on branding, content marketing, content writing services, public relations, and more and was founded in 2021.
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16235

WSIMLogiX

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- Undisclosed
- Freelancer employees
WSIMLogiX is a SEO company. The small Danville, California-based firm was founded in 2020. Their team provides search engine optimization, pay per click, web development, social media marketing, and more.
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16236

Marketeer, Inc.

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- Undisclosed
- Freelancer employees
- Ballwin, MO
Marketeer, Inc. Is a small Ballwin, Missouri-based branding firm. They focus on branding, video production, content writing services, social media marketing, and more and were launched in 2013.
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16237

Lemay Story Studio

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- Undisclosed
- Freelancer employees
Lemay Story Studio is a content writing services company. The small Saint Paul, Minnesota-based team focuses on content writing services, branding, content marketing, web design, and more. The firm was launched in 2022.
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16238

Russell Resources LLC

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- Undisclosed
- Freelancer employees
- Roseville, MN
Russell Resources LLC, a social media marketing firm, is located in Roseville, Minnesota. They provide social media marketing, content marketing, content writing services, market research, and more and were established in 2013.
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16239

Birdland Digital Marketing

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- Undisclosed
- Freelancer employees
Birdland Digital Marketing, a social media marketing agency, is headquartered in Baltimore, Maryland. The small team focuses on social media marketing, content marketing, content writing services, branding, and more and was established in 2020.
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16240

Willcore Consulting

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- Undisclosed
- Freelancer employees
- Hutchinson, MN
Willcore Consulting is a branding company. The small Hutchinson, Minnesota-based firm was established in 2015. Their team offers branding, marketing strategy, social media marketing, email marketing, and more.
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16241

Holdgrafer Marketing

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- Undisclosed
- Freelancer employees
- Minneapolis, MN
Located in Minneapolis, Minnesota, Holdgrafer Marketing is a content writing services company. They specialize in content writing services, marketing strategy, content marketing, and search engine optimization and were established in 2017.
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16242

This Blank Page

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- Freelancer employees
Established in 2023, This Blank Page is a content writing services company. Their small team is based in Minneapolis, Minnesota and offers content writing services, branding, marketing strategy, content marketing, and more.
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16243

The Impact Copywriter

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- Freelancer employees
The Impact Copywriter is a content writing services company in Bethpage, Tennessee. The small company was founded in 2016. Their team provides content writing services, conversion optimization, email marketing, and sales outsourcing.
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16244

Amanda Fox

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- Freelancer employees
Amanda Fox is a content writing services company founded in 2020. Based in Knoxville, Tennessee, their small team specializes in content writing services, marketing strategy, event marketing, content marketing, and more.
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16245

Daisy Digital LLC

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- Undisclosed
- Freelancer employees
- Duluth, MN
In Duluth, Minnesota, Daisy Digital LLC is a content marketing company. They offer content marketing, search engine optimization, social media marketing, email marketing, and more and were established in 2019.
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16246

Metkat Marketing

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- Freelancer employees
Metkat Marketing is a small branding firm based in Nashville, Tennessee. Launched in 2019, the team focuses on branding, public relations, marketing strategy, event marketing, and more.
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16247

Handy Copywriting

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- Undisclosed
- Freelancer employees
- Houston, TX
Content writing services company Handy Copywriting was launched in 2005. The small Houston, Texas-based team specializes in content writing services, marketing strategy, social media marketing, content marketing, and more.
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16248

Alimentous Studio

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- Undisclosed
- Freelancer employees
- Austin, TX
Founded in 2023, Alimentous Studio is a content writing services company. They are in Austin, Texas and have a small team. Their services include content writing services, content marketing, email marketing, and search engine optimization.
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16249

BTZSoftwares

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- Undisclosed
- Freelancer employees
BTZSoftwares is a content marketing company located in Kolkata, India. They specialize in content marketing, digital strategy, social media marketing, email marketing, and more and were launched in 2015.
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16250

Gabriel Rivera Copywriting

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- Undisclosed
- Freelancer employees
- Victoria, TX
Content writing services company Gabriel Rivera Copywriting was founded in 2008. They are based in Victoria, Texas and have a small team. Their services include content writing services, content marketing, email marketing, and graphic design.
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16251

Donna Scoggins

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- Undisclosed
- Freelancer employees
Donna Scoggins is a Dallas, Texas-based content writing services company. The small team offers content writing services, branding, marketing strategy, content marketing, and more. The company was launched in 1995.
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16252

Current Marketing Services

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- Undisclosed
- Freelancer employees
- Raleigh, NC
Current Marketing Services is a small Raleigh, North Carolina-based social media marketing company. They specialize in social media marketing, email marketing, search engine optimization, pay per click, and more and were launched in 2012.
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16253

Aware Copywriting

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- Freelancer employees
Aware Copywriting, a small content writing services company, is headquartered in Morehead City, North Carolina. Established in 2013, the team offers content writing services, content marketing, search engine optimization, email marketing, and more.
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16254

Earth Tones Copywriting

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- Freelancer employees
Earth Tones Copywriting is a small content writing services company. Established in 2022, the company is headquartered in Brevard, North Carolina. Their services include content writing services, content marketing, branding, and email marketing.
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16255

Chrysalis Copywriting

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- Undisclosed
- Freelancer employees
- Cary, NC
Content writing services company Chrysalis Copywriting is based in Cary, North Carolina. The small firm was founded in 2021. Their team offers content writing services, marketing strategy, content marketing, branding, and more.
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16256

Samantha Ray Writing

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- Undisclosed
- Freelancer employees
Samantha Ray Writing is a content writing services company founded in 2020. They are based in Raleigh, North Carolina and have a small team. Their services include content writing services, marketing strategy, social media marketing, content marketing, and more.
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16257

Pink Sky Studios

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- Undisclosed
- Freelancer employees
- Jamison, PA
Advertising company Pink Sky Studios was founded in 2005. Their small team is in Jamison, Pennsylvania. Their services include advertising, branding, social media marketing, content marketing, and more.
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16258

lonna.co

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- Undisclosed
- Freelancer employees
- Fargo, ND
Founded in 2015, lonna.co is a content marketing company. They are based in Fargo, North Dakota and have a small team. Their services include content marketing, content writing services, branding, marketing strategy, and more.
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16259

NAV Innovators

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- Freelancer employees
NAV Innovators is a content writing services company located in Grand Forks, North Dakota. The small team provides content writing services, marketing strategy, social media marketing, content marketing, and more. The company was established in 2010.
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16260

The Web & Digital Guru

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- Undisclosed
- Freelancer employees
The Web & Digital Guru is a web design company founded in 2024. Their small team is based in Widnes, United Kingdom. Their services include web design, web development, search engine optimization, email marketing, and more.
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