What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of June 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

Featured provider
- Lead Gen Dept.
  (16 Reviews) 5.0
  - Timeliness
    4.9
  - Service Excellence
    5.0
  - Value
    4.8
  - Would Recommend
    5.0
  - $5,000+
  - 10 - 49 employees
  - London, United Kingdom
  The Lead Gen Dept is a digital agency based in London that specializes in helping B2B companies generate and engage sales-ready leads with your ICP. Founded in 2019, The Lead Gen Dept has a specialized team helping clients to connect and book meetings with pre-approved target accounts. They have significant experience in the enterprise space and take care of all the top-of-funnel activities leading to a prospect requesting a call.
  
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15511

Spot On Ad Services

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Colorado Springs, CO
Spot On Ad Services is a Colorado Springs, Colorado-based social media marketing firm. The small team provides social media marketing, search engine optimization, pay per click, web design, and more and was established in 2015.
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15512

ADC marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- malappuram, India
Small conversion optimization company ADC marketing, is located in malappuram, India. Established in 2023, the team provides conversion optimization, search engine optimization, branding, digital strategy, and more.
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15513

Instant Virtue

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Muvattupuzha, India
Instant Virtue is a small digital strategy company. Established in 2024, the firm is in Muvattupuzha, India. Their team specializes in digital strategy, social media marketing, content marketing, email marketing, and more.
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15514

The 360 Degree Marketer

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Carlsbad, CA
The 360 Degree Marketer, a fractional cmo services company, was founded in 2023. They are based in Carlsbad, California and have a small team. Their services include fractional cmo services, social media marketing, content marketing, email marketing, and more.
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15515

WebEllio

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Rajshahi, Bangladesh
WebEllio, an e-commerce development company, was established in 2023. The agency focuses on e-commerce development, web design, web development, ecommerce marketing, and more and has a small team.
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15516

Camille Kennedy Consulting

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Toronto, Canada
Camille Kennedy Consulting, a PR agency, is headquartered in Toronto, Canada. They specialize in public relations, market research, marketing strategy, social media marketing, and more and were launched in 2008.
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15517

Kestrel Consultants, LLC.

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Santa Barbara, CA
In Santa Barbara, California, Kestrel Consultants, LLC. Is a small branding company. Founded in 2023, the team specializes in branding, public relations, marketing strategy, social media marketing, and more.
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15518

FireStart Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Los Altos, CA
FireStart Marketing is a small fractional cmo services company. The Los Altos, California-based company was launched in 2000. Their services include fractional cmo services, branding, public relations, marketing strategy, and more.
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15519

Brix Click Consulting

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Long Beach, CA
Established in 2014, Brix Click Consulting is a fractional cmo services company. They are headquartered in Long Beach, California and have a small team. Their services include fractional cmo services, branding, social media marketing, content marketing, and more.
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15520

Make it Matter Media Inc.

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Kingston, Canada
Make it Matter Media Inc. Is a small public relations company. Launched in 2013, the agency is in Kingston, Canada. Their services include public relations, marketing strategy, media planning & buying, event marketing, and more.
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15521

Irene L

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Dubai, United Arab Emirates
Launched in 2024, Irene L is a small branding company located in Dubai, United Arab Emirates. Their services include branding, market research, marketing strategy, digital strategy, and more.
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15522

Northbound Digital LTD

(0 Reviews)

Not yet reviewed.
- $5,000+
- Freelancer employees
- Glasgow, United Kingdom
Branding company Northbound Digital LTD is headquartered in Glasgow, United Kingdom. The small team offers branding, market research, marketing strategy, content marketing, and more and was founded in 2017.
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15523

Newton Media Group

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Arnold, United Kingdom
Newton Media Group is a web design company. Their small team is headquartered in Arnold, United Kingdom. Their services include web design, ux/ui design, video production, corporate photography, and more. The agency was established in 2011.
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15524

3Bug Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Matthews, NC
3Bug Media, a social media marketing agency, is based in Matthews, North Carolina. Founded in 2008, the small team focuses on social media marketing, search engine optimization, pay per click, CRM consulting and SI, and more.
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15525

Exponential Marketing | All American Management Group,Inc.

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Leesburg, VA
Social media marketing firm Exponential Marketing | All American Management Group,Inc. Was established in 2008. Their small team is headquartered in Leesburg, Virginia. Their services include social media marketing, email marketing, search engine optimization, pay per click, and more.
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15526

freelance digital marketing strategist

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Malappuram, India
Founded in 2024, freelance digital marketing strategist is a SEO services firm. Their small team is headquartered in Malappuram, India. Their services include search engine optimization, web design, social media marketing, content marketing, and more.
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15527

Tech Innovation Solution

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Srikakulam, India
Conversion optimization company Tech Innovation Solution was founded in 2024. In Srikakulam, India, their small team specializes in conversion optimization, search engine optimization, pay per click, digital strategy, and more.
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15528

BlackFrog Agency

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Naples, FL
Branding firm BlackFrog Agency was established in 2007. The small team focuses on branding, social media marketing, email marketing, search engine optimization, and more. The firm is headquartered in Naples, Florida.
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15529

Jeero Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Toronto, Canada
Established in 2016, Jeero Media is a small social media marketing company. Their services include social media marketing, ecommerce marketing, digital strategy, email marketing, and more. The company is in Toronto, Canada.
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15530

AGB AGENCY

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Italy
AGB AGENCY, a branding agency, was founded in 2023. Their small team is located in , Italy. Their services include branding, social media marketing, content marketing, email marketing, and more.
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15531

Eris Communication

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Sambucheto, Italy
Eris Communication is an advertising company located in Sambucheto, Italy. Founded in 2020, the small team provides advertising, branding, public relations, event marketing, and more.
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15532

INGEMATIC Srl | INGEMATIC Digital Agency

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Molfetta, Italy
INGEMATIC Srl | INGEMATIC Digital Agency is a branding company. They are headquartered in Molfetta, Italy and have a small team that specializes in branding, social media marketing, content marketing, email marketing, and more. The firm was founded in 2006.
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15533

AF Designs

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Kembla Grange, Australia
Based in Kembla Grange, Australia, AF Designs is a web development firm. The small firm was founded in 2016. Their services include web development, branding, digital strategy, social media marketing, and more.
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15534

Website Editing & Content Creation

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Brixham, United Kingdom
Located in Brixham, United Kingdom, Website Editing & Content Creation is a marketing strategy company. The small team offers marketing strategy, digital strategy, content marketing, web design, and more. The company was launched in 2016.
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15535

MASONKELLY Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Atlanta, GA
Branding company MASONKELLY Marketing was founded in 2015. They are located in Atlanta, Georgia and have a small team. Their services include branding, direct marketing, event marketing, social media marketing, and more.
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