What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of November 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

4711

Secret Weapon Marketing

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Los Angeles, CA
Secret Weapon Marketing, an Advertising company, was launched in 1997. The team specializes in Advertising and Branding and is located in Los Angeles, California.
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4712

Supercool Creative Agency

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Los Angeles, CA
Established in 2005, Supercool Creative Agency, a small branding company, is based in Los Angeles, California. Their team specializes in Branding and Content Marketing.
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4713

Imagine Advertising & Publishing, Inc.

(0 Reviews)

Not yet reviewed.
- $10,000+
- 10 - 49 employees
- Norcross, GA
Imagine Advertising & Publishing, Inc. Is a social media marketing firm. Their team is headquartered in Norcross, Georgia and provides Social Media Marketing and Email Marketing.
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4714

Kamsys Techsolutions Pvt. Ltd.

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Coimbatore, India
Kamsys Techsolutions Pvt. Ltd. Is a small Digital Strategy company based in Coimbatore, India and Turippur, India. Their services include Digital Strategy and Email Marketing.
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4715

Catalyst Media Marketing

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
Content Marketing company Catalyst Media Marketing specializes in Content Marketing and Digital Strategy. They are headquartered in Philadelphia, Pennsylvania.
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4716

Stratus Interactive

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- West Chester, PA
Established in 2006, Stratus Interactive is a Content Marketing company. The team offers Content Marketing and Email Marketing and is in West Chester, Pennsylvania.
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4717

WEB ROI

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Milton, Canada
WEB ROI is a small Email Marketing company. Founded in 2005, the team provides Email Marketing and Pay Per Click.
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4718

soulpepper

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Vancouver, Canada
Soulpepper is a pay per click agency. They were founded in 1998 and provide Pay Per Click and Search Engine Optimization.
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4719

16Digital

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Nashville, TN
16Digital, an UX design agency, is in Nashville, Tennessee. They provide UX/UI Design and Digital Strategy.
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4720

Godixital

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Buenos Aires, Argentina
Headquartered in Buenos Aires, Argentina, Godixital is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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4721

Rooftop Communications

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Lutherville-Timonium, MD
Rooftop Communications is a small Advertising company founded in 2015. Their services include Advertising and Content Marketing.
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4722

Targeted Victory

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Arlington, VA
Targeted Victory, a Digital Strategy company, was founded in 2009. The team provides Digital Strategy and Email Marketing and is located in Arlington, Virginia.
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4723

Rising Tide Interactive

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Washington, DC
Rising Tide Interactive, a small Digital Strategy company, is headquartered in Washington, District of Columbia. The team specializes in Digital Strategy and Email Marketing.
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4724

Fixation Marketing

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Bethesda, MD
Fixation Marketing is an Advertising company. In Bethesda, Maryland, the agency focuses on Advertising and Branding.
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4725

Color Fire

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Annapolis, MD
Color Fire is a SEO services firm launched in 2012. The team offers Search Engine Optimization and Digital Strategy.
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4726

Screen Pilot

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Denver, CO
Screen Pilot is a small Digital Strategy company located in Denver, Colorado. Their services include Digital Strategy and Email Marketing.
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4727

Social Factor

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Austin, TX
Branding agency Social Factor was founded in 2011. The team specializes in Branding and Market Research.
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4728

SpicyMinds

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Ciudad de México, Mexico
SpicyMinds is a Digital Strategy company. Their small team is headquartered in Ciudad de México, Mexico. Their services include Digital Strategy and Email Marketing.
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4729

Incom

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Monterrey, Mexico
Established in 2008, Incom is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing and is located in Monterrey, Mexico.
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4730

Boss Digital

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Maidenhead, Berkshire, England
Boss Digital is a branding agency. The Maidenhead, Berkshire, England-based firm offers Branding and Email Marketing.
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4731

Capacity Interactive

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
Capacity Interactive is a New York, New York-based Digital Strategy company. They provide Digital Strategy and Email Marketing and were founded in 2008.
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4732

DAC Group

(0 Reviews)

Not yet reviewed.
- $10,000+
- 10 - 49 employees
- Toronto, Canada
DAC Group is a Content Marketing company established in 2008. Their services include Content Marketing and Email Marketing.
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4733

Xi Digital

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Vaughan, Canada
Xi Digital is a Digital Strategy company based in Vaughan, Canada. They offer Digital Strategy and Email Marketing and were founded in 2006.
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4734

The Aber Group

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Toronto, Canada
The Aber Group is a Digital Strategy company. Founded in 2006, the team focuses on Digital Strategy and Email Marketing.
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4735

Mrkt360

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Vaughan, Canada
Mrkt360 is a Digital Strategy company. Their small team is headquartered in Vaughan, Canada. Their services include Digital Strategy and Email Marketing.
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4736

Vigorate Digital Solutions

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Toronto, Canada
Vigorate Digital Solutions is a Conversion Optimization company in Toronto, Canada. Established in 2001, the team offers Conversion Optimization and Digital Strategy.
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4737

Artifakt Digital

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Toronto, Canada
Artifakt Digital is a Digital Strategy company based in Toronto, Canada and Ottawa, Canada. Launched in 2008, the team provides Digital Strategy and Email Marketing.
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4738

Nuscreen

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Toronto, Canada
Nuscreen is a small Digital Strategy company based in Toronto, Canada. Their services include Digital Strategy and Email Marketing.
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4739

Jive PR + Digital

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Toronto, Canada
Jive PR + Digital is a Digital Strategy company. They were founded in 2009, and their services include Digital Strategy and Email Marketing.
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4740

Rapid Boost

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Edmonton, Canada
Founded in 2010, Rapid Boost is a Conversion Optimization company. The firm offers Conversion Optimization and Digital Strategy.
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