Jack Morton Worldwide is a brand experience agency headquartered in New York City with 18 worldwide offices including those in Melbourne, Shanghai, and Singapore. Founded in 1939, they have nearly 1400 employees with experience in event & experiential marketing, integrated campaigns, digital content marketing, as well as other critical branding solutions. They work with client of all sizes in a variety of industries including advertising, arts, media, and retail.
Jack Morton provided a press and influencer experience for a leading cruise line. The client wished to demonstrate how their research and development teams are changing the vacation experience, and needed an immersive experience to make a lasting impact. Jack Morton's team delivered a walkthrough experience that involved AR games, VR excursions and dining, and project videos. The experience earned 506,000 influencer impressions and an influencer engagement rate that was six-times the industry average.