Airfoil Group

Airfoil Group was contracted by Village Green Holding, a national apartment management firm, to provide public relations and branding assistance. The team of 2-5 employees from Airfoil Group was selected based on their close geographic location, budget-friendly pricing, great cultural fit, and aligned company values. They were responsible for a monthly retainer dedicated to public relations, including communication, press releases, articles, interviews, awards, and branding.

For an HVAC manufacturing company, Airfoil Group provided PR and social media management services. The team, consisting of an account director and three coordinators, helped the company with trade show campaigns, lined up interviews, and managed the company's social media platforms. They also helped to announce a recent merger and acquisition through exclusive interviews with the company's president. The team used monitoring tools to keep the company updated on its brand image and set up a team to manage technical inquiries received through social media.

Airfoil Group worked with a hydraulic lift gates manufacturing company, conducting a customer satisfaction survey and creating a marketing plan based on the results. The team of 6-8 employees interviewed stakeholders and customers, developed an actionable plan, and provided recommendations on how to improve the company's brand and communication. They also managed the company's PPC and social media marketing campaigns on Google Ads, Bing, Instagram, and LinkedIn. In addition, they assisted the company with a hiring campaign at their factory and product promotion. The company appreciated Airfoil Group's comprehensive approach, from conducting the assessment to providing actionable recommendations.