Ignite Social Media
visit site- $10,000+
- 10 - 49 employees
- Cary, NC
Client Insights
Industry Expertise
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Client Size Distribution
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 50%
Common Project Size
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Clients
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Highlights from Recent Projects
Ignite Social Media was commissioned by Big Lots, a leading US off-price retailer, to launch an influencer program. This program was to be particularly active during major retail seasons such as for lawn and garden products, Halloween, and the holidays. The company was tasked with creating a comprehensive calendar of influencer campaigns that corresponded with these key retail periods. Further, they were asked to devise a year-long roadmap, hire influencers, and report on the campaigns' outcomes.
The scope of the involvement of Ignite Social Media was extensive. It included providing a yearly calendar based on Big Lots' budget, formulating campaign briefs, managing an influencer list, negotiating with influencers, editing influencer content, and generating performance reports. The team comprised 2-5 Ignite Social Media specialists who closely collaborated with Big Lots throughout the course of the project, which spanned from 2021 to 2024.
The results and feedback from the engagement reflected positively on Ignite Social Media. Consequently, the director of integrated media and partnership marketing for Big Lots, who later transitioned to a role in higher education marketing, hired Ignite Social Media once again for an organic social media audit. This continuity emphasizes the high quality of service and value that Ignite Social Media provided. The competencies demonstrated by Ignite Social Media align with their reputation for offering good value at a suitable budget, an appealing company culture, and shared company values.