The Evoke Group is a full-service digital marketing company based in Columbia, Mo., with an office in Denver. The company, founded in 2014, has a team of around ten that provides PPC, video production, web design, branding, SEO, and graphic design services. The Evoke Group serves small and mid-market companies and organizations in various industries that include medical, legal, and nonprofit.
A tourism magazine publisher hired The Evoke Group to help produce one of their TV shows. As part of the engagement, The Evoke Group handled the production, post-production, and digital distribution of the show. Later, the engagement was expanded to include a documentary project, distribution of video content on YouTube, targeted ad campaigns on Facebook, and additional web support through link-building services. The engagement significantly increased the number of subscribers from around 200 to around 1,400. The videos earned a total of about a quarter-million views and thousands of hours of time watched. The TV show won a regional Emmy award and the publisher won a Navigator award.
"When it came to video production we were working around other people’s schedules as well, so taking that into account, everything went smoothly and on time." - Concept Director, Tourism Magazine Publisher