Five by Five is a creative marketing and advertising agency based in Southampton, United Kingdom. Founded in 1979, they have about 70 employees that specialize in product launches. Their services include conventional advertising, digital strategy, branding, content marketing, and traditional PR.
Five by Five assisted a DIY and hardware brand with a brand launch for their new smaller, urban stores. They developed a campaign that highlights the friendly and knowledgeable staff as well as the convenience of having access to home improvement equipment in a city environment. The campaign became part of the brand identity and remains central to the firm's marketing efforts.