Guide to Social Media Image Sizes for Business

By Rhonda Bradley / 16 February 2018

A quick guide to the image sizes your business needs for Facebook, LinkedIn, YouTube, Twitter, and Instagram.

If you’ve completed your formal social media strategy and written a social media plan, then you know there are a lot of tasks to juggle to make your social media channels a success.

Between creating unique content, finding images, scheduling posts, and responding to customers, the time and resources can be demanding, even for a full team. The last thing you need is to get stuck and waste precious time on minor technical issues along the way.

Bookmark this page and avoid the hassle of having to search and find image sizes when posting to your social media platforms.    

In this guide, we cover image sizes for the most valuable social media channels for business: Facebook, LinkedIn, YouTube, Twitter, and Instagram.

Facebook Images

Image Type Image Size
Profile Picture 170 x 170 pxs
Cover Photo 400 x 150 pixels
Shared Images 1200 x 630 pixels
Event Images 1920 x 1080 pixels
Shared Link Images 1200 x 630 pixels

Facebook Image Sizes

  • Profile picture: 170 x 170 px
  • Cover photo: 400 x 150 px
  • Shared images: 1200 x 630 px
  • Event images: 1892 x 1080 px
  • Shared link image: 1200 x 630 px

Twitter Images

Image Type Image Size
Profile Picture 400 x 400 pixels (max.); 200 x 200 pixels (min.)
Cover Photo 1500 x 500 pixels
Shared Images 506 x 253 pixels (recommended); 1024 x 512 pixels (max.); 440 x 220 pixels (min.)
Shared Link Images 520 x 254 pixels

Twitter Image Sizes

  • Profile picture: 400 x 400 px (maximum); 200 x 200 px (minimum
  • Cover photo: 1500 x 500 px
  • Shared images: 506 x 253 px (recommended); 1024 x 512 px (maximum); 440 x 220 px (minimum)
  • Shared link images: 520 x 254 px

The minimum file size for images on Twitter is 2-5 MB. Twitter accepts JPG, GIF, and PNG.

LinkedIn Images

Image Type Image Size
Profile Picture 400 x 400 pixels
Personal Background/Cover Image 1584 x 396 pixels
Personal Page Shared Image 552 x 386 pixels
Personal Shared Link Image 520 x 272 pixels
Company Cover Image 1536 x 768 pixels
Company Overview Tab Image 360 x 120 pixels
Company Overview Tab Logo Image 300 x 300 pixels
Life Tab Hero Page 1128 x 376 pixels
Company Shared Image 1200 x 627 pixels
Company Shared Link Image 436 x 228 pixels

LinkedIn Image Sizes

  • Profile picture: 400 x 400 px
  • Personal background/cover image: 1584 x 396 px
  • Personal page shared image: 552 x 386 px
  • Personal page shared link image: 520 x 272 px
  • Company page cover image: 1536 x 768 px
  • Company overview tab image: 360 x 120 px
  • Company overview tab logo image: 300 x 300 px
  • Life tab here page: 1128 x 376 px
  • Company page shared image: 1200 x 627
  • Company page shared link image: 436 x 228 px

Maximum file size for LinkedIn images is 4-8 MB. LinkedIn accepts PNG, JPG, and GIF.

YouTube Images

Image Type Image Size
Profile Picture (Channel Icon) 800 x 800 pixels
Cover Photo 2560 x 1440 pixels (desktop display)
Shared Images/Videos 16:9 aspect ratio (video); 3840 x 2160 px (HD)
Shared Link Images 1280 x 720 px (video thumbnail)

The maximum file size for YouTube images is 4 MB. Image sizes vary by device though, so consider using YouTube channel art templates to see how your images will appear on different devices.

YouTube Image Sizes

  • Profile picture: 800 x 800 px
  • Cover photo: 2560 x 1440 px (desktop display)
  • Shared images/videos: 16:9 aspect ratio; 3840 x 2160 for HD
  • Shared link images: 1280 x 720 px (video thumbnail)

Instagram Images

Image Type Image Size
Profile Picture 110 x 110 pixels (minimum); 180 x 180 pixels (maximum)
Image Thumbnail 161 x 161 pixels
Shared Images 1080 x 1080 pixels (minimum); 2048 x 2048 pixels (maximum)

Instagram Image Sizes

  • Profile picture: 110 x 110 px (minimum); 180 x 180 px (maximum)
  • Image thumbnail: 161 x 161 px
  • Shared images: 1080 x 1080 px (minimum); 2048 x 2048 px (maximum)

Save time and money by bookmarking this guide to social media image sizes for businesses. It will help you get the proper dimensions quickly so your images can be uploaded and sized without having to pause and figure it all out.

Need help creating social media artwork? Explore 4 of the best apps for creating social media images or find pre-created social media images on your own.

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